Keke | Honor hat dank seiner innovativen KI-Technologien und Produkte über 50 Medienpreise auf der MWC 2025 gewonnen.
[Barcelona, Spain, March 6, 2025] At the 2025 Mobile World Congress (hereinafter referred to as MWC 2025), HONOR shone brightly by unveiling the HONOR ALPHA PLAN. It announced a comprehensive transformation from a smartphone manufacturer to a globally leading AI terminal ecosystem company. This strategic release not only caught the high - level attention of global media and industry experts but also marked a crucial turning point for HONOR on its path of innovation and pursuit of excellence.
Li Jian, the CEO of HONOR, emphasized that embracing artificial intelligence is of revolutionary significance. He also called on the entire industry to work together to build an open, co - created, and shared ecosystem to fully unleash human potential. To demonstrate this determination, Li Jian announced that HONOR will invest over $10 billion in ecosystem construction in the next five years. He also promised to start from the EU market and provide up to seven years of Android operating system and security update services for the Magic series.
The HONOR ALPHA PLAN has won the recognition of several international media outlets. CNBC stated that HONOR's investment of over $10 billion in the field of artificial intelligence and its in - depth cooperation with Google demonstrate its determination to enter the high - end market. Bloomberg emphasized that HONOR's transformation into an AI terminal ecosystem company shows its ambitious aspiration to participate in global AI competition and strive for the top. Reuters said that HONOR's AI technology applications are extending beyond smartphones and gradually empowering products such as personal computers, tablets, and wearables.
Tom's Guide pointed out that the HONOR ALPHA PLAN is a major bet on the future prospects of AI agents, which will completely revolutionize the way of human - machine interaction with AI. ZDNet emphasized that the HONOR ALPHA PLAN may have a profound impact on the terminal industry, especially in the competition with Samsung. Digital Trends emphasized that HONOR's investment of over $10 billion in the HONOR ALPHA PLAN over five years aims to compete with Apple and Samsung. CNET reported that HONOR's provision of up to seven years of Android operating system and security update services for the Magic flagship phone series is expected to enable it to compete with Samsung and Google and become an industry leader.
During MWC 2025, HONOR's AI innovation also caught the attention of many well - known figures, including King Felipe VI of Spain. The king showed great interest in HONOR's AI face - swapping detection technology, especially its accurate identification ability for AI deep fakes. He appreciated HONOR's research and efforts in this field, saying that this technology can effectively help users resist such threats and safeguard cyberspace security.
King Felipe VI of Spain and Diana Morán, the Minister of Science and Innovation, were also impressed by HONOR's globally first GUI - based personal mobile AI agent, which can perfectly connect and interact seamlessly with third - party applications. On - site, the innovative experiences such as "booking a restaurant with one sentence" demonstrated by HONOR amazed the king. This ability not only highlights the potential of HONOR's open ecosystem but also aligns with HONOR's vision of building an open, co - created, and shared AI terminal ecosystem.
In addition, HONOR's innovation achievements in the field of AI have been widely recognized. At MWC 2025, HONOR won more than 50 media awards with its AI innovation technology and excellent products. TechRadar named the HONOR Watch 5 Ultra the "Best Smartwatch" at the 2025 Mobile World Congress, praising the product for its outstanding cost - performance ratio, excellent system compatibility, and remarkable battery life. It also specifically pointed out that the HONOR Watch 5 Ultra uses a titanium alloy case, is equipped with a 1.5 - inch AMOLED screen, and has a battery life of up to 15 days.
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The HONOR Tablet V9 has been well - received by the media for its excellent design and performance. Tom’s Guide highly praised it, saying that the HONOR Tablet V9 can compete with the Apple iPad thanks to its gorgeous screen display, long - lasting battery life, and user interface integrated with AI technology. Android Authority pointed out that the HONOR Tablet V9 has strong performance, a beautiful appearance design, and is equipped with a large - capacity battery. 9to5Google emphasized that the HONOR Tablet V9 performs excellently in terms of processor, memory, large - capacity battery, and fast charging.
The HONOR Earbuds Open also received a lot of praise for its unique design and excellent sound quality. TechRadar named it the "Best Earphones" at this exhibition, highly commending its excellent sound performance. Its bass effect is richer and fuller than most competitors. It also has practical functions such as active noise cancellation and AI real - time translation, and the overall design of the earphones is thin and delicate, making it easy to carry. GadgetMatch also praised the wearing comfort and excellent sound quality of the Earbuds Open, especially its bass part, which was described as "extremely powerful" and can compete with some top - notch earphone products on the market.
In addition, the HONOR MagicBook Pro 14 has also won wide recognition for its stylish appearance and strong performance. The professional review institution NotebookCheck pointed out that this laptop is equipped with an OLED display with accurate color performance and offers two Intel processors to choose from. For professionals who have strict requirements for visual experience quality and at the same time pursue strong data processing capabilities, the HONOR MagicBook Pro 14 is undoubtedly an attractive choice.