Huawei Pura X: The "It's Actually Good" Law Exclusive to Wide Folding Phones

Over the past five years, the rapid development of the foldable screen market has enabled the Chinese smartphone industry, which has been placed with high hopes, to develop a branch full of strong innovation vitality. From the consumers' perspective, they have witnessed a dazzling array of foldable smartphones. In 2024, the number of new models reached a record high of 41.

Under the strategy of flooding the market with numerous models, such a crude growth model is unsustainable.

After five years of rapid development, the foldable screen market entered an adjustment period, as evidenced by the first year - on - year decline in shipments in Q3 2024. More notably, some manufacturers began to streamline product categories or halt R & D in the foldable screen business. Counterpoint Research predicts that 32 new foldable smartphones will be launched in 2025.

However, just when market confidence was waning, Huawei, a pioneer in the foldable screen field, gave the industry a much - needed boost.

On March 30, the officially launched Huawei Pura X quickly generated positive word - of - mouth. Consumers who managed to grab the first - batch devices in stores couldn't wait to unpack and experience them. They all said, "Once you get your hands on it, you'll love it." Many passers - by were also attracted by the bustling scene, entered the stores, and picked up the demonstration units to have a try, which is a testament to Huawei's appeal in the smartphone market.

More importantly, Huawei not only offers high - quality products but also professional services. When consumers are experiencing the demonstration units in stores, they can sit down, relax, and enjoy the introduction services provided by professional staff. This kind of service is not simply sales - oriented. Instead, it tells users how to use the Huawei Pura X to solve problems in their daily lives and work. In an era centered around consumers, Huawei also shows the emotional warmth that a technology brand should have.

In fact, the hot sales and positive word - of - mouth of the Huawei Pura X at its launch reveal the real need in the current foldable screen market: a good product designed for content and centered around the consumer experience.

The innovation in consumer electronics always favors users. Only products that truly meet users' needs can win their support. At a stage when the foldable screen experience is becoming increasingly homogeneous, the Huawei Pura X has achieved an overflow of positive word - of - mouth because it is not only the first mobile terminal fully equipped with HarmonyOS 5 but also a new foldable form explored by Huawei after the triple - fold design. It is a new form completely designed around users' needs.

The Huawei Pura X is available in three classic colors: Moonlight Gray, Midnight Black, and Zero - Degree White, as well as two avant - garde colors: Style Red and Style Green. Meanwhile, Huawei also offers a 12 - month interest - free installment - plan service for purchasing the phone, reducing the threshold for users to switch phones with a minimum monthly payment of only about 625 yuan. Additionally, those who buy the new phone can participate in the "HarmonyOS Gift" event and receive a privilege package worth over 1200 yuan. New users can also participate in the "HarmonyOS Ecosystem: New Every Day" check - in event on Huawei Wallet to receive random red envelopes.

Image source: @ice Chen Bing's Technology Code

It can be said that the Huawei Pura X has triggered the first wave of phone - switching for foldable smartphones in 2025.

It should be noted that the current foldable screen market is facing the shackles of experience caused by homogeneous competition. An obvious trend is that the "double - fold" has become a lifesaver for the recovery of the smartphone market, while the small - fold seems to be the first to be strategically abandoned.

When the breakthrough in single - point technology fails to bring about an upgrade in the foldable experience, how can the Huawei Pura X, a new - form phone designed for HarmonyOS 5, achieve the "love - at - first - use" effect through the integration of software and hardware?

When HarmonyOS 5 meets the 16:10 wide - screen: Software and hardware are redefined

An undeniable fact is that the foldable screen was initially a product dominated by hardware. Its birth originated from the flexible screen revolution that started in 1974, and its early innovations were concentrated on the hardware aspects, such as the R & D of flexible screens, the design of hinge technology, and the optimization of the overall structure.

In the first few years when foldable screens emerged, consumers were more concerned about how this new species, which came from laboratories and exhibitions, could move from being a novelty to a commonly used device while ensuring durability and portability. After five years, as user pain points such as screen folding, hinge lifespan, and thin and light body have been gradually solved, hardware innovation has gradually reached a point of diminishing marginal utility.

Especially when UTG ultra - thin flexible glass has become a standard feature of high - end models and the water - drop hinge has become the mainstream solution in the market, although the popularization of foldable screens has promoted the maturity of the supply chain and reduced hardware costs, it has also intensified market competition. The profit margins of mid - end models, in particular, have continued to decline.

Is there no future for hardware innovation?

The answer is no. As large models are introduced to mobile terminals and AI penetrates into the operating system's underlying layer, the vision of the Internet of Everything is becoming a reality under the same development framework. Innovative terminals represented by foldable screens are still breaking people's imagination.

There was a time when notch screens, water - drop screens, and even punch - hole screens were compromises made in the pursuit of an extremely high screen - to - body ratio. However, with the progress of under - screen technology and flexible screen packaging, the traditional screen form has been broken. The pursuit of the ultimate screen is no longer determined by a single parameter but is bound to a comprehensive experience of interaction, battery life, and reliability.

This exploration of the ultimate form of smartphones provides a good thought: if we look at mobile terminals beyond the traditional concept of mobile phones, we will find that the future world is a world where "everything can be a display" - from the capacitive screen in 2007, to the full - screen in 2016, and then to the foldable screen in 2019, a small screen has long become an important medium for us to interact with the world.

The value and significance of the foldable screen lie in: realizing more information interaction for entertainment, work, etc. in a limited space, which is an upgrade of the content - centered interaction experience. This is also the reason why Huawei dares to break people's inherent perception again with the rare 16:10 wide - screen display ratio after the triple - fold design.

First, in terms of form, the outer screen of the traditional double - fold phone follows the slender design of a straight - bar phone, with a screen ratio mostly between 19:9 and 21:9, essentially continuing users' usage habits of straight - bar phones. The inner screen, on the other hand, is more like a square with a ratio of 1:1 or 1.1:1, suitable for various "content scenarios" such as audio - visual and office work. Behind this differentiated design is a comprehensive consideration of operating habits, content adaptation, and visual experience.

However, the screen of the Huawei Pura X breaks the tradition. With a 16:10 golden ratio, it achieves a precise positioning between a straight - bar phone and a tablet. It not only retains the portability in the folded state but also provides a larger display area than traditional straight - bar phones when unfolded.

According to Huawei's official data, this screen, equipped with Huawei's immersive display technology, has a peak brightness of 2500 nits and an adaptive refresh rate of 120Hz LTPO 2.0, with a 30% increase in display area compared to straight - bar phones. This 30% is enough to bring a "tablet - level" immersive experience that straight - bar phones cannot provide in the palm of your hand.

As mentioned above, for foldable screens, the screen is no longer just a display tool but a container for experience. The unique screen size innovation of the Huawei Pura X is not simply about defining how big a large - screen phone should be but about redefining a new generation of interaction between people and the screen.

For example, in the gaming scenario, for popular games like Honor of Kings and Peacekeeper Elite, the 16:10 wide - screen can display a larger vertical picture. Players can use the wider map view to detect the enemy's traces that were previously undetectable on straight - bar phones, thus enhancing the fun of the game.

Another example is the movie - watching scenario. Compared with the traditional mainstream 16:9 ratio, the 16:10 size of the Huawei Pura X can increase the display area by 30%. Whether it's watching movies, sports games, or following popular TV series and variety shows, users can get a more immersive content experience by getting rid of the visual limitations of the traditional top and bottom black bars.

In terms of content browsing, whether it's reading news, appreciating photography works, processing work spreadsheets, or presenting PPTs, the Huawei Pura X can display more content in the landscape mode. This increase in information density allows users to avoid repeatedly zooming in and out with their fingers.

Moreover, office software like DingTalk can also display more functions, such as chat lists, task lists, and file lists, enabling users to handle more tasks on a single phone. This is still of great significance for building productivity in the era of mobile office.

Finally, there is reading, which has the highest information density. As we all know, long - term close - range eye use can cause eye muscle spasms. The wide - screen of the Huawei Pura X has a display ratio close to that of a physical book (16:10), allowing more words to be displayed in a line, thus reducing the trouble of excessive eye use.

At the same time, with the AI eye - tracking page - turning function, by tracking the user's eye movement trajectory, the phone can automatically turn the page when the user reaches the end of a page, creating a relaxed reading experience with high - density information interaction. For users who like reading, to finish a 4 - million - word novel, traditional touch - based page - turning requires 20,000 operations, but with the AI eye - tracking page - turning, the average daily manual operation can be reduced by 1500 times.

In addition to reshaping the interaction between people and information on the inner screen, the Huawei Pura X has also made innovations on the secondary screen, which was traditionally considered "good - looking but useless". This 3.5 - inch smart and fun outer screen with a 1:1 ratio is not only useful - users can quickly check the time, weather, calendar, navigation, and sports monitoring information on the outer screen without unfolding the inner screen; it is also fun - with personalized themes and various outer - screen mini - games to help users kill fragmented time.

It can be seen that the foldable screen, which truly changes the way people interact with information, does not only stay in the content consumption links such as entertainment and movie - watching but also penetrates into the core production links such as work and study. From gaming and movie - watching to content browsing and even work, the wide - screen of the Huawei Pura X, with its unique 16:10 ratio, reshapes the interaction paradigm between people and the screen with a larger information density display and stronger information interaction.

If the wide - fold screen of the Huawei Pura X provides new hardware ideas for the foldable screen industry, then the AI assistant Xiaoyi empowered by dual models and the growing HarmonyOS 5 ecosystem enable the Huawei Pura X to achieve double - iteration at the software and hardware levels.

Based on the deep integration of the Pangu large model and DeepSeek, Xiaoyi has now achieved a comprehensive evolution as an AI assistant - becoming a smart life form that combines emotion and efficiency. More simply put, she is more like a "person".

Xiaoyi can not only recognize more than 100 real - life scenarios, accurately understand users' intentions and think deeply but also support up to 11 types of emotion perception, matching emotional changes by recognizing users' tone and breathing rhythm. Even in the folded state, users only need to pick up the phone and whisper instructions into the microphone, enabling interaction in scenarios where it's inconvenient to speak loudly and solving the problem of privacy exposure when speaking loudly.

Secondly, there is HarmonyOS 5, which achieves ecosystem collaboration through distributed capabilities.

On the one hand, the HarmonyOS ecosystem is constantly growing. Not only have more than 20,000 applications and meta - services been launched, but there is also a large developer team of over 7.2 million. It can be said that the APPs used in users' daily lives, covering food, clothing, housing, and transportation, are basically included.

On the other hand, thanks to the distributed technology of HarmonyOS 5, the Huawei Pura X can achieve ecosystem collaboration. For example, with AI air transfer, users can "grab" pictures, music, and videos on the device with specific gestures and then release them on another HarmonyOS device, achieving "one - grab transfer".

More importantly, the HarmonyOS 5 installed on the Huawei Pura X can be independently controlled.

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