Die Top 15 Kosmetikmarken im Februar: Das Weiterkommen für Inhaltsstoff-Enthusiasten und die Schönheit von Kosmetikprodukten unter 100 Yuan | Die Markenliste des Weltforschung-Verbraucherindex

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During this monitoring period, beauty and skincare brands Chanel, Estée Lauder, and Dior ranked top three in the comprehensive popularity list with comprehensive popularity scores of 1.78, 1.70, and 1.54 respectively.

Technological ingredients and professional endorsements drive high - end competition, and consumers pay for "hard - core efficacy"

In the current beauty market, technological ingredients and professional endorsements have become key factors in brand competition. International brands in the list, such as Chanel, Estée Lauder, and Dior, have increased their R & D investment. While meeting consumers' demand for high - efficiency skincare, they are also coping with the cost - effective ingredient competition from domestic brands. For example, Estée Lauder launched the Revitalizing Supreme+ Advanced Night Repair Cream series in February, claiming that the "patented collagen compound peptide" can activate three types of collagen and combine with botulinum - like peptides to fade dynamic wrinkles. Dior, on the other hand, launched a skincare series with medical endorsements through cooperation with dermatologists, further enhancing the brand's professional image.

However, from a segmented perspective, domestic brands such as Hanshu, Proya, and Pechoin showed relatively high search popularity. These brands seized market share through ingredient marketing and live - streaming sales. Among them, Proya launched its new "Ultra - Film Sunscreen" series in February, precisely targeting the commuting and outdoor sunscreen scenarios, and officially announced Liu Yifei as the global spokesperson for its sunscreen products, which sparked heated discussions among users.

Medical beauty brands such as Dr.Alva in the list have occupied consumers' minds with "medical beauty ingredients" and "post - medical beauty repair" and other efficacy ingredients, leading consumers to shift their high - end skincare budgets to "beauty services/medical beauty". This trend reflects that consumers' sensitivity to product efficacy and demand for scientific verification are constantly increasing, and their demand for "quality - price ratio" surpasses the simple brand premium.

Facial makeup brands lead the growth, and the demand for portability drives the derivation of "multi - purpose products" categories

From the product innovation trends of the listed brands, the makeup market is undergoing a transformation. Users have put forward higher requirements for the convenience and innovation of products. Brands in the list, such as Yves Saint Laurent and Lancôme, have kept up with the trend and launched a series of innovative makeup products to meet consumers' demand for a fast and convenient makeup experience.

For example, Yves Saint Laurent launched a multi - functional makeup palette that combines eyeshadow, blush, and lip gloss, making it convenient for users to complete their makeup quickly. In addition, emerging categories such as high -lighter and contour powder in one palette, eyelash stamps, magnetic false eyelashes, and double - ended colored contact lens eyebrow pencils are constantly emerging. Users hope to achieve the ideal makeup effect through simple steps and a small number of products. Therefore, multi - functional products and user - friendly designs have become the new favorites in the market. Brands have provided a simpler and more efficient user experience through innovative designs and function integration, enhancing user satisfaction and market competitiveness.

In addition, brands are also constantly innovating in terms of color and texture to attract young consumers. L'Oréal Paris launched the limited - edition woven concealer of the Infallible Pro - Matte foundation, Yves Saint Laurent launched the limited - edition Valentine's Day Macaron eyeshadow palette, and Giorgio Armani launched a new high - end red cushion foundation. This kind of innovation not only meets consumers' pursuit of personalization and fashion sense but also promotes the development of emerging categories in the makeup market.

Explanation of the list

The Shiyan Consumption Compass series of index reports is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", "Consumption Popular Event List", as well as extended list reports within the corresponding scope. It aims to objectively and truly present the trend characteristics of the consumption world through index evaluation, help industries and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass series of index lists continuously monitors the following industries:

3C digital products, footwear, clothing and accessories, food and fresh products, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical and health products, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The list data is calculated by combining public data from mainstream platforms and data accumulated on the Shiyan Big Consumption Platform under the umbrella of Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the data provided as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report has not been formally audited by an independent third - party auditing institution, so there may be unrecognized errors or omissions. It is particularly noted that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustrative purposes only and do not constitute an endorsement or recommendation of them. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index. It may not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not assume any legal liability for any losses or damages caused by the use of the information in this report.