Wie wählt man hochwertige Outdoor-Ausrüstungen im Januar? Der beliebte Sportbegleiter | Die Produktliste des Consumer Index von Shiyan Research

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During this monitoring period, the Camel 3514 Phantom Black Windbreaker, Anta Poison Stinger 5 Professional Running Shoes, and Nike COURTSIDE 23 Men's Shoes ranked in the top three of the list with comprehensive popularity indexes of 1.70, 1.64, and 1.58 respectively.

High-performance outdoor equipment meets multi-scenario needs, and trendy sports shoes stand out with shock-absorbing technology

From a segmented perspective, the Camel 3514 Phantom Black Windbreaker has a comprehensive popularity index as high as 1.70, and its sales data is remarkable. This is due to modern consumers' dual pursuit of versatility and fashionable design.

This windbreaker uses Camel's self-developed TEX fabric technology, which has long-lasting waterproof and breathable functions. Through a three-in-one design, it consists of a windproof and waterproof outer layer and a lightweight and warm inner liner, supporting modular disassembly to achieve "three ways to wear one coat" (single outer layer, inner liner, combined). It not only meets the aesthetic requirements of workplace dressing but also satisfies the needs of urban outdoor enthusiasts for seamless switching between "commuting + outdoor" scenarios.

In addition, outdoor shoes and socks products show the characteristics of dual needs for "sports + fashion". Among them, the comprehensive popularity indexes of Anta Poison Stinger 5 Professional Running Shoes and Nike COURTSIDE 23 Men's Shoes are 1.64 and 1.58 respectively, with high sales data and strong performance on social media.

The Anta Poison Stinger 5 Professional Running Shoes feature an "A-SHOCK shock-absorbing midsole" and "special foamed EVA" as the core highlights, positioning them as shock-absorbing jogging shoes. The Nike COURTSIDE 23 Men's Shoes use lightweight materials and focus on "excellent shock-absorbing effect". Through advanced shock-absorbing technology and fashionable design, these two types of shoes are not only suitable for high-intensity sports to enhance the sports experience but also meet the personalized pursuit of young consumers for fashion.

Sports equipment advances to professional management of health data, and the AI ecological interconnection reshapes the home sports experience

From the perspective of segmented categories, outdoor equipment products are constantly being upgraded, aiming to provide users with more comprehensive and personalized data support and health management solutions to help them achieve the best sports results.

Among them, the Coros PACE 3 Sports Smart Watch has a comprehensive popularity index as high as 1.86, and its sales data is excellent. This watch provides various health monitoring functions such as heart rate, blood oxygen, and sleep, comprehensively monitoring the user's health status. By analyzing blood oxygen and heart rate variability data, it provides AI training suggestions to meet the needs of serious runners for "accurate data + personalized guidance".

In addition, the Huawei Smart Selection Treadmill and the Merach Exercise Bike are on the list with comprehensive popularity indexes of 1.47 and 1.23 respectively. Behind their popularity is the users' demand for a more comfortable and efficient home sports and fitness experience.

The Huawei Smart Selection Treadmill provides a variety of running modes to meet the needs of different sports enthusiasts. It is connected to the Huawei HI Link ecosystem and can be linked with watches and mobile phones, supporting multi-person sharing and generating a family sports report.

The Merach Exercise Bike enhances interactivity through "live follow-along courses", effectively alleviating the boredom of home fitness users. At the same time, the bike uses a silent design to ensure extremely low noise during exercise, providing users with a quiet and comfortable fitness experience.

List description

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes main lists such as the "Brand Consumption Popularity Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", "User Consumption Attention Index List", and extended list reports within the corresponding scope. It aims to objectively and truly present the trend characteristics of the consumption world through the index evaluation method, help industries and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital, footwear and apparel accessories, food and fresh produce, household appliances, sports and outdoor, beauty and cleaning, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical health, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision-making basis.

The calculation of the list data combines the public data of mainstream platforms and the data precipitation of the Shiyan Big Consumption Platform under the ownership of Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third-party auditing institution, so there may be unidentified errors or omissions. It is especially reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third-party names, brands, or products mentioned in the report are for illustrative purposes only and do not constitute an endorsement or recommendation of them. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index, and it shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not bear any legal liability for any losses or damages caused by the use of the information in this report.