36Kr WISE 2024 Concludes: The Business Problem-solving Ideas You're Looking For Are Here!
From November 28 to 29, 36Kr's annual significant business conference - WISE2024 Business King was successfully held at Can 79 in the 798·751 Park in Beijing. This conference, with the theme of Hard But Right Thing, focused on 11 popular tracks. It set up two sub-forums across regions: the WISE2024 "Continue to Sink" Globalization Sub-forum (Shenzhen) and the WISE2024 "Always with You" Future Consumption Conference (Beijing), to have a two-day high-concentration dialogue with the "Business King" and explore the "right thing" for the development of China's business from a new perspective.
Dr. Kai-Fu Lee, CEO of 01.AI and Chairman of Innovation Works, Lu Weibing, Partner and President of Xiaomi Group, Dai Wei, Senior Vice President of Lenovo Group and General Manager of China Solution Service Business Group, Jia Jingdong, Vice President of vivo Brand, Yin Ye, CEO of BGI Group, Peng Zhang, CEO of Zhipu AI, Tan Min, Chief Brand Officer of UBTECH, Huang Jiezhong, Chief Marketing Officer of Google Greater China, Zheng Xuanle, Founder & CEO of Lightspeed China Partners and more than 200 Chinese business leaders and elites from various industries participated in the conference, sharing forward-looking views on the development of China's business and bringing profound reference value for Chinese business participants to grasp the direction.
Feng Dagang, CEO of 36Kr
"Courage and persistence have become more important than ever - we encounter the era head-on, and the brave win in a narrow path. Only those who insist on doing the right thing will succeed." Feng Dagang, CEO of 36Kr, emphasized in the opening speech. "In the more difficult moments, we should not discuss whether it is difficult or easy, painful or happy. We should not complain or give inspirational talk. We should discuss what is right and wrong, explore the right things we have done this year, and think about the logic of the right things."
Focusing on Born Global, Chinese Enterprises Going Global to Solve "Doing the Right Thing"
In 2024, it is a year when Chinese enterprises actively go global. With the globalization wave sweeping, what is the right thing for going-global enterprises to choose? How should enterprises in different stages do the right thing? Business innovators who have blazed a smooth path on the road of going global described the correct route and direction for latercomers from multiple aspects such as strategic thinking, local marketing, capital empowerment, and SaaS services.
"From export trade to overseas mergers and acquisitions and investment, and then to the going-global of the business model, Chinese enterprises' going global has now developed to the third stage, which is truly in the category of globalization. With large companies as the main fleet and small and beautiful startups going global by leveraging opportunities, various tracks and ecosystems are extremely hot." Li Yang, Chief Content Officer of 36Kr said in the opening speech on the 29th. "But it should be noted that the current era we are in is anti-globalization. How to make enterprises a new globalized company that achieves a win-win situation for multiple parties is the right thing we should discuss."
Li Yang, Chief Content Officer of 36Kr
As a pioneer of Chinese enterprises going global, MINISO's operation in Southeast Asia has become a paradigm for Chinese enterprises going global. In Liu Xiaobin, CMO of MINISO Group's sharing of "How to Move Towards a Global 'Super Brand'", he pointed out that MINISO has been doing one thing in the past two years, which is brand upgrading. By occupying a larger market share, enhancing the user's mental share, and exporting the brand value proposition to the world, it achieves a highly globalized brand recognition. In this process, MINISO focuses on the super store and the super category, takes IP design as the differentiated value of the brand, relies on the world-leading Chinese supply chain and the continuously accumulated global IP resources, and finally forms the unique growth flywheel of MINISO.
Liu Xiaobin, CMO of MINISO Group
Entrepreneurs from the new fast-moving consumer goods and new-style tea and coffee tracks also provided ideas and experiences for players in other tracks with diversified successful cases. Take Cotti Coffee, which aims to "become a global leading coffee supplier and technical solution provider", as an example. Since its establishment, Cotti Coffee has established a complete and huge global supply chain base, strictly controlling product quality and cost, and lowering the threshold for opening stores. Therefore, in this wave of going-global, Cotti Coffee has been able to rapidly replicate and expand its stores to South Korea, Japan, Canada, and Southeast Asian countries, and even entered Middle East cities such as Doha and Dubai, allowing global consumers to enjoy affordable and accessible coffee life.
Zheng Xuanle, Founder & CEO of Lightspeed China Partners shared the new pattern of China's industrial upgrading in the speech "New Era, New Opportunities: China's Industrial Upgrading Leads Value Creation". This pattern is driven by multiple elements, and he pointed out that the integration of three waves is bringing new opportunities for industrial upgrading. Zheng Xuanle believes that: "Under the global three underlying imbalanced patterns, China will become a key role in leading the new globalization pattern through industrial upgrading. China's large market provides an ideal environment for industrial upgrading with the optimization of technological dividends, market scale, policy support, and capital circulation. The most important things for China's industrial innovation in the future are the three waves of intelligence, globalization, and industrialization. As an industrial investment bank, what Lightspeed does the right thing is to use three tools of investment, mergers and acquisitions, and industrial incubation to help enterprises better achieve innovation and breakthroughs, and promote industrial development and the progress of the times."
Zheng Xuanle, Founder & CEO of Lightspeed China Partners
AI Renewing Industries, Thousands of Industries Practicing "Doing Things Correctly"
2024 is a year when AI is implemented in various industries. As a new quality productive force, AI is renewing thousands of industries from the bottom. During this WISE, 36Kr specially invited Dr. Kai-Fu Lee, CEO of 01.AI and Chairman of Innovation Works, Lu Weibing, Partner and President of Xiaomi Group, Dai Wei, Senior Vice President of Lenovo Group and General Manager of China Solution Service Business Group, Jia Jingdong, Vice President of vivo Brand, Wang Xiangdong, Vice President of Yuanfudao Group and CEO of Xiaoyuan Xue Lianji, Tan Min, Chief Brand Officer of UBTECH and other track guests to share the unlimited opportunities and growth value that AI brings to thousands of industries, bringing deeper guidance and thinking for Chinese business participants.
The commercial development of subdivided tracks such as domestic AI models and computing power hybrid clusters is also worthy of attention. On the second day of the conference, Yang Zhen, CMO and Head of Strategy and Marketing of Beidian Digital Intelligence emphasized the correctness and importance of developing domestic computing power and promoting cluster collaborative operations in the speech " 'Domestic Computing Power PoC Platform' to Find the Optimal Solution for Computing Power through Scene Evaluation". He said that Beidian Digital Intelligence is building a domestic computing power PoC platform where application scenario parties and domestic computing power parties are moving towards each other, so that domestic computing power can really be used like electricity, thereby promoting the accelerated landing of artificial intelligence in China.
Yang Zhen, CMO and Head of Strategy and Marketing of Beidian Digital Intelligence
Building a New Central Hub for Business Services, 36Kr New Economy Service Platform Strategy Release
At the end of the conference, Li Zheng, Partner and Vice President of 36Kr, Zhou Leiya, Executive Director of Beijing KeRui Urban Development, Lin Guanchao, CEO of Xuankr Media, Zhang Zhao, Deputy General Manager of Smart Space of TPV Technology, Bonnie, Investment Director of the Strategic Development Department of 36Kr, and He Lijie, Senior Analyst of the 36Kr Research Institute, jointly released the 36Kr New Economy Service Platform Strategy. This is also an industrial service upgrade of collaborative innovation on the road where 36Kr, as a platform role, promotes Chinese businesses to actively explore the "RIGHT THING".
36Kr New Economy Service Platform Strategy Release Ceremony
Li Zheng introduced that based on the deep accumulation in industrial services, going-global services, and digital operation in the past, 36Kr will once again join hands with high-value partners in multiple fields such as marketing media, digital management, and space services to build and create a new diversified business service central hub to bring a higher-quality business service experience to enterprises.
Li Zheng, Partner & Vice President of 36Kr
Zhou Leiya shared the case of KeRui helping the Cheung Kong Graduate School of Business to settle in Dongcheng District, Beijing. He said that KeRui is positioned as the planner and profit protector of the enterprise space, and is committed to providing all enterprises with a perfect space solution. Relying on the strong enterprise network of 36Kr and the resources of RET, as well as the transparent and efficient service, KeRui will continue to help enterprises make the right space decisions in the future and help enterprises earn more profits for two years.
Zhou Leiya, Executive Director of Beijing KeRui Urban Development
Lin Guanchao expressed further expectations for the release of this strategic platform. He said that as a leading integrated brand communication agency in China, Xuankr takes content strategy and topic selection ability as the core, and helps private enterprises build national brands and helps foreign enterprises tell good Chinese stories with high-quality graphic and video content. This is Xuankr's core competitiveness and also the "difficult but right" thing that Xuankr strives to do. Looking forward to working with 36Kr in the future, using professional services for professionals, and jointly building a professional bridge between brand owners and media content creators.
Lin Guanchao, CEO of Xuankr Media
In addition, WISE2024 also newly released the WISE Business King List that has attracted much business attention and anticipation, including "WISE2024 Business King Annual Figure", "WISE2024 Business King Annual Enterprise", "WISE2024 Business King Annual Case", "WISE2024 Business King Annual Focus Product", as well as "China Equity Investment Fund Limited Partner Series List", "WISE2024 Low-altitude Economy Annual Enterprise", and "36Kr 2024 [Workplace Dividend Employer] List TOP50", focusing on the investment market and new economy industries that have attracted much attention in 2024, contributing more value to the industry observation and understanding of the development of the new economy.
Part of the list of "WISE2024 Business King Annual Enterprise"
This year is the 14th year since the establishment of 36Kr and the 12th year of the WISE conference. As an all-star ceremony in the Chinese business field, WISE has witnessed the resilience and potential of China's business in the constantly changing era. 36Kr hopes that in the future, it will continue to build a good platform and make a good arrangement for Chinese business participants through social media such as the WISE Business King Conference, so that every participant in the business torrent can have close communication and gain inspiration here. Facing the future, 36Kr sincerely wishes that the business kings who lead the trend will lead the Chinese