How can Personal AI be successfully deployed in real-world scenarios? Jiandan AI enters the market by targeting the overseas student community.

Is Personal AI a pseudo-demand? When an AI can chat, perform searches and invoke tools, but still requires users to constantly wonder "What exactly can I do with it", this question will keep arising repeatedly.

From our perspective, whether Personal AI can be used continuously depends not only on what it can do, but also on who it serves and what tasks users are willing to entrust to it.

JianDan chooses international students as its target user group.

JianDan is a Personal AI designed for international students. Starting from overseas study application, it aims to gradually become an execution assistant and companion for users in their overseas study and daily life.

I. Personal AI requires a specific group of people

Ordering takeout, booking hotels, and arranging meetings are common demonstration scenarios for Personal AI. However, for tasks with short steps and clear information, users can complete the operation directly by opening the corresponding App. Communicating, checking and confirming repeatedly with AI may not necessarily be more convenient.

What is more worth exploring are those tasks that require understanding personal background, continuous follow-up, and span multiple steps. After users tell the AI their goals, they hope someone can keep this in mind and help push it forward.

International students are in such a demand environment. From deciding to go abroad, to preparing applications, getting offers, arriving overseas, and then to studying and job hunting, their problems keep changing, but always revolve around the same person's background, budget, preferences and goals.

If every time users encounter a new problem, they have to search for information, look for services and explain their own situation from scratch, they will repeatedly pay the cost of communication and judgment.

JianDan hopes to build a continuous service relationship around this group. Our understanding of Personal AI is that on the basis of obtaining user authorization, it gradually understands a person and continuously provides assistance in specific affairs.

II. Why start from overseas study application?

Overseas study application has a feature that makes it suitable as a starting point: users already have mature entrustment habits.

The application process often lasts for several months. School selection requires comparing professional requirements, personal background and budget; application materials need to be adapted to different institutions; after submission, follow-up on supplementary documents, interviews and admission conditions is also required. A single step can be split, but the whole process will continuously occupy the user's time and attention.

It is already a mature user habit to find an agency to entrust the overseas study application service, and what the JianDan team wants to do is to replace human services with AI services.

This link has been verified to be feasible. The school selection, material preparation, application and tracking process for overseas study can all be split into specific scenarios and completed better by AI. A carefully completed application is not only a process for users to understand the capabilities of JianDan AI, but also the starting point for the product to understand users.

III. "Studying abroad is really simple" is the experience we hope to deliver

Why are users willing to entrust their applications to consultants, but not necessarily rest assured to hand them over to AI?

Our judgment is that part of the concerns comes from users' perception of overseas study application: it is a complex, important and error-free task that requires experienced people to handle it. At the same time, users also lack certainty about what AI can do and how to deal with problems after they occur.

Therefore, "AI is very powerful" is not enough to reassure users. JianDan needs to make clear how the application will be promoted, and allow users to see the actual progress.

This is also the meaning of the slogan "JianDan for Overseas Study, Studying Abroad Is Really Simple". It expresses the experience that JianDan hopes to deliver in the application scenario: users do not need to become experts who research school rules and material requirements just to complete the application.

JianDan AI connects school selection, material preparation, application and tracking through conversations. Users present their background and goals, provide necessary materials, and make choices at key nodes; the product organizes and promotes subsequent work around this information. More importantly, JianDan actively pushes tasks forward, which means users cooperate with JianDan, rather than users operating JianDan.

This experience needs to be implemented in specific details: why this program is recommended, what materials are still missing, which applications have been submitted, and what needs to be confirmed next. Users should be able to see clearly and ask questions at any time.

The admission threshold of schools will not disappear because of AI, but the burden of managing the application process can be reduced. Making the complex process clear and allowing users to entrust with confidence is the product meaning of "simplicity".

IV. Institution payment makes application an entry with commercial foundation

Overseas study application has another important feature: the person who uses the service can be different from the payer.

In some international enrollment markets, education agents help institutions recruit students, and institutions pay enrollment commissions to agents according to cooperation agreements. This enables application services to have a source of income other than service fees paid by students.

The public Australian universities disclosed that their expenditure on international student recruitment agency commissions exceeded 530 million Australian dollars in 2024, and some large universities did not disclose the relevant amount. A mature institution payment mechanism also exists in the UK. Data obtained by The PIE through freedom of information applications shows that the University of York paid about 9.07 million pounds to education agents, and Kingston University paid about 7.3 million pounds.

On average, when a student is enrolled, the agency can earn a commission of about 15%, which is about 30,000 to 40,000 RMB per person on average.

These data show that there is already a real payment chain behind overseas study applications. For JianDan, the business idea is to reduce delivery costs through AI, take free application as a low-threshold entry, and form a dimensionality reduction blow on the price of traditional agencies at the same time.

V. From application to daily life, the same little JianDan keeps understanding users

After getting the Offer, users' demands do not end.

During the application period, users focus on schools, majors and offers; when preparing to depart, they focus on visas, accommodation and travel itineraries; after arriving overseas, they will encounter problems in study, life and job hunting.

This is exactly why JianDan chooses to define its product as targeting the international student group. Around the same user, the service can continue along with different stages of their life.

JianDan hopes to gradually expand service directions such as visa application, enrollment, insurance, rental, air tickets and job hunting, and clearly distinguish information advice, cooperative referral and agency services according to its actual capabilities.

The application allows both parties to get to know each other, and subsequent useful help can make the relationship last.

VI. A fellow traveler is the best companion

During the test promotion process, the JianDan team observed that users' communication is not only centered on affairs themselves.

While waiting for admission, they will worry about whether they can get the offer; when comparing plans, they will struggle with family budget and future employment; when facing important choices, they will also express anxiety.

These emotions are closely related to what they are experiencing. JianDan AI involved in the application process can respond by combining the background provided with user authorization and the current progress, reducing the burden on users to re-explain the whole context.

This is also the way of companionship that JianDan hopes to explore: gradually building understanding in the process of solving problems together.

A fellow traveler is the best companion.

The companionship here first comes from specific help. Figuring out what to do next, knowing what other options are available, and understanding the current progress can also give people facing a strange environment more sense of certainty. It has better effect than the common emotional companion AI on the market, as the product understands users better and is more adapted to the companion scenario.

VII. Start from one entrustment to build a long-term service relationship

The opportunity that AI brings to overseas study services is to organize information sorting, material processing, process tracking and repeated communication into reusable service capabilities, while retaining the understanding of personal goals.

The process can be more consistent, but everyone's budget, professional interests, family situation and career planning are still different. JianDan needs to stably complete specific work on the basis of understanding these differences.

Therefore, we choose to start with overseas study application: there are clear tasks, mature entrustment habits, and a business model that can be researched and verified.

In the application scenario, we hope users can feel that:

JianDan for Overseas Study, Studying Abroad Is Really Simple.

The longer-term positioning of the product has always been:

JianDan, a Personal AI for international students.

Get to know you from the application, and keep helping you in your overseas study and life. Make a specific entrustment the starting point of long-term trust.