Ant Renovation Expands Age-Friendly Old House Renovation Services to Shanxi Counties with "Headquarters + Training Demonstration Store" Model, Solving County Homeowners’ Unlicensed Crew Dilemma as Chain Renovation Brands Crowd First-Tier & Second-Tier Cities

Mayifanxin focuses on the renovation of existing residential stock in county-level regions of Shanxi Province and is seeking seed round financing.

Ant Fanxin focuses on the transformation of existing residential buildings in counties across Shanxi, with business layouts covering old house renovation, whole-home intelligence and home aging-friendly transformation. The project has set up physical demonstration stores in county seats, empowering county-level practitioners through the "Headquarters + Practical Training Demonstration Store" franchise model. It is seeking seed round financing in this round to support headquarters construction, supply chain establishment and improvement of the training system.

Stock Housing Renovation Drives New Opportunities in the Sinking Market

China's home decoration industry is undergoing a transformation from the incremental new housing market to the stock renovation market. A large number of old residential buildings in county areas are facing practical problems such as aging walls, poorly maintained kitchen and bathroom facilities, and a lack of home safety facilities. In the county-level market, most traditional home decoration enterprises focus on full-house decoration services for new houses, and have low willingness to take on partial renovation and small-scale transformation projects. Unregistered informal decoration teams generally lack standardized construction systems, which easily lead to problems such as opaque quotations, frequent additional items, and missing after-sales guarantees. At the same time, the aging degree in county areas continues to rise, and the living environment of the elderly group generally has hidden safety hazards such as slippery floors, lack of safety handrails, and insufficient night lighting. Most ordinary home decoration service providers lack product reserves and on-site construction capabilities for aging-friendly transformation, so a large number of demands for home aging-friendly transformation cannot be effectively met.

Against this market background, the sinking gap in the old house renovation track continues to expand. On the one hand, ordinary families have consumption demands for partial renewal of old houses; on the other hand, the practical demand for home safety transformation for the elderly group has gradually become prominent. The superposition of the two types of demands forms a dual market space for the transformation of existing residential buildings in county areas. Most chain renovation brands in the market are mainly deployed in first- and second-tier cities, and complete solutions targeting the county-level market in Shanxi are relatively scarce. Many local foremen and building material operators are optimistic about the stock renovation track, but they are troubled by the lack of mature brands, standardized operation procedures and stable product supply chains, making it difficult to independently carry out old house renovation and aging-related businesses. Ant Fanxin is precisely committed to exporting a complete comprehensive old house transformation service system for the county-level market.

Multi-business Matrix Builds Standardized Implementation Capabilities

Ant Fanxin is a brand under Shanxi Fengzai Decoration Engineering Co., Ltd. It has set up physical demonstration stores in county seats and completed offline practical verification of its business model. The project builds a three-business collaborative system covering old house renovation, whole-home intelligence supporting facilities, and home aging-friendly transformation. Different from single decoration construction services, it forms a comprehensive existing residential building transformation solution for county-level families.

In the core old house renovation sector, the project covers high-frequency renovation scenarios such as wall renewal, art paint construction, partial kitchen and bathroom transformation, and balcony repair, and has precipitated full-process standardized operation specifications from on-site survey, scheme quotation, finished product protection, on-site construction to completion acceptance. For the aging-friendly transformation track, the project sorts out layered transformation schemes, including basic safety transformation contents such as bathroom anti-slip treatment, safety handrail installation, threshold leveling treatment, induction night lights, and emergency call devices. It also supports products such as aging-friendly bathroom fixtures, mobility assistance aids, and intelligent health care monitoring equipment, forming multi-gear transformation packages of simple, standard and in-depth levels, to make up for the shortcomings of aging-friendly transformation products and construction capabilities in county areas. The whole-home intelligence business, as a value-added sector, realizes the combination of old house transformation and home intelligent upgrading.

The project adopts an operation structure of headquarters plus demonstration stores. Subsequently, Shanxi Fengzai Decoration Engineering Co., Ltd. will undertake the functions of brand management, investment promotion docking, supply chain coordination, and franchisee training. The original county stores will be retained as demonstration training bases, which not only undertake local C-end customer transformation orders, but also allow potential partners to inspect the actual construction sites and carry out process practical training. On the supply chain side, the headquarters uniformly integrates paint auxiliary materials, intelligent hardware, and aging-friendly supporting products, providing unified supply channels for cooperative outlets, and synchronously outputting the quotation templates, construction contracts, and marketing customer acquisition plans polished through the actual operation of demonstration stores, so as to lower the threshold for county-level practitioners to enter the stock renovation track.

Franchise Model Opens the Expansion Path of the Sinking Market

The target users of Ant Fanxin are divided into two groups: C-end family consumers and B-end county-level cooperative operators. The C-end targets ordinary residents in old county communities and elderly families with home safety transformation demands; the B-end mainly covers county-level construction foremen, building material store operators, and home decoration entrepreneurs, and outputs brand authorization, complete SOP system, full-category supply chain, customer acquisition training and operation support for B-end partners through the franchise model. The project sets up two cooperation modes: single-store franchise in the county and municipal regional agency. Cooperative outlets can simultaneously operate three types of businesses: old house renovation, whole-home intelligence, and aging-friendly transformation, to broaden the revenue structure of a single store.

In terms of business model, the project's revenue comes from the engineering and product sales of demonstration stores. In the medium and long term, it will achieve sustainable revenue relying on brand franchise fees, annual brand management fees, and supply price differences of full-category supply chain products. At this stage, the county demonstration stores of the project have just been put into operation, continuously accumulating actual renovation cases, iterating process standards related to construction, quotation and aging-friendly transformation, and simultaneously promoting relevant work such as the change of the headquarters industrial and commercial entity, preparation of urban office space, and testing and screening of multi-category suppliers. The project has not yet opened large-scale external franchises, and will prioritize polishing a complete and replicable business model, and gradually expand to all cities and counties in Shanxi after the system matures. The seed round financing funds in this round will be used for headquarters site construction, supply chain system establishment, brand marketing and promotion, and improvement of the franchise training system, helping the project complete the polishing of the demonstration model and the initial expansion of the regional market.

Members of the project team have practical experience in paint and building materials, home decoration construction and offline store operation. Relying on the demonstration stores, the team will continue to complete business verification, polish a complete existing residential building transformation system adapted to the northern county-level market, and tap the sinking market opportunities of old house renovation and home aging-friendly transformation.

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