Oriental pattern culture, deeply engaged in the emotional economy for 8 years, providing a place for the heart to belong. Seeking angel round financing

As the emotional economy emerges as a new national-level consumption growth driver, a cultural brand rooted in Eastern wisdom has been deeply cultivating this niche for eight years. In 2026, the Oriental Pattern Cultural and Creative Brand (hereinafter referred to as "Oriental Pattern Culture") officially launches its angel round financing, planning to raise 6 million yuan for core team building, the launch of its first "Homecoming" space, and the systematization of its service system, while seeking a strategic partner who can jointly take on this cause and help it grow to its full potential.

I. The Emotional Economy Is Heating Up, But Cultural Products Are "All Shell, No Soul"

In 2026, the State Council's "Work Plan for Accelerating the Cultivation of New Growth Drivers in Service Consumption" listed "emotional and experiential services" as a new national-level consumption growth driver, marking the entry of the emotional economy and cultural consumption into a period of policy dividend release. According to data from iiMedia Research, the size of China's emotional consumption market exceeded one trillion yuan in 2025, with the annual growth rate of cultural emotional consumption surpassing 20%.

There remains a clear gap in market supply: cultural accessories suffer from severe homogenization, most China-Chic designs only stay at the level of piling up elements, while services that can provide deep emotional value are highly dependent on individual practitioners, making them difficult to scale, and lacking a tangible carrier that can accompany users for a long time.

II. Eight Years of Precipitation: From Personalized Services to Brand Accumulation

Nan Xi, founder of Oriental Pattern Culture, found that what modern people lack the most is not a beautiful piece of jewelry, but a "homecoming" place where they can settle their emotions. Since 2018, Nan Xi has been matching each user with a custom bracelet that aligns with their current state of mind through one-on-one in-depth communication, serving over 1,000 users in eight years and delivering nearly 10,000 bracelets. More than 80% of new customers come from active referrals by existing users, and some high-net-worth users spend over 20,000 yuan annually, with user stickiness and repurchase intention consistently validated over the eight-year period.

In 2025, the project reached a critical juncture for systematic transformation. Nan Xi condensed the user demands and emotional expressions accumulated from eight years of one-on-one services into over 20 original patterns, completed copyright registrations, simultaneously registered brand trademarks, and submitted design patent applications for gold jewelry. The original team has completed property right separation, and a unique "Imagery Symbol System" has been formally established as the brand's core asset — it was not drawn by designers, but grew out of eight years of real service experiences, with each pattern corresponding to a genuine type of user state of mind.

III. From Personal Customization to Branding: In Search of a Strategic Partner

The project takes "one-on-one in-depth communication + privately customized bracelets" as its core carrier, with unit prices ranging from 880 to 5,000 yuan, and continuously acquires customers through word-of-mouth viral growth. Many early users reported that what touched them the most was not the material, but the sense of confirmation that "someone finally understands me". Some users have followed the brand for eight years, returning every year to customize new bracelets that witness different stages of their life journeys.

The project is currently at a critical transformation stage, shifting from "one-on-one in-depth services" to a "replicable service system". This 6 million yuan financing round is expected to be used for pattern IP implementation and scenario testing, the launch of the first "Homecoming" space, service system standardization, and operational reserves. The core goal is to find a strategic partner with strategic vision and systematic operational capabilities, who can jointly polish the already validated cultural translation capability into a replicable service system.

According to the plan, the project will leverage the policy advantages of Hainan Free Trade Port to complete systematic validation, expand multi-scenario applications of the pattern IP in the medium term, develop product lines such as urban cultural tourism souvenirs and foreign affairs gifts, and in the long run promote cultural globalization, making Oriental Patterns a Chinese cultural symbol that faces the world.

Oriental Pattern Culture stated that more details about this financing will be announced in due course. However, its unique "Imagery Symbol System" and eight years of accumulated user trust may provide a noteworthy sample for cultural brands in the era of the emotional economy.