The top-tier "robot wife" costs 880,000 yuan each. Isn't it better to use that money to marry a real person?

The robot companion that has become a huge hit across the internet has already exceeded 10,000 pre - orders.

Previously, everyone was speculating about how much it would cost. Some people said they'd sell everything they had to get one.

Stop guessing blindly. Now, here's the correct answer: The highest price is 990,000 yuan per unit.

So, do you still want to buy it?

On June 30th, Ubtech held an annual press conference and officially announced the prices of the "You World U1 Series" super - lifelike humanoid robots.

There are three versions in total. The cheapest one, the U1 Lite, is a half - body version priced at 119,800 yuan.

To be honest, it kind of looks scary.

The mid - range U1 Pro is sold for 169,800 yuan. It's a full - body model, capable of making more than 30 facial expressions, can speak, its eyes can move, and its head can follow your movements.

It has body temperature, and you can feel its heartbeat when you hug it, but it can hardly move below the neck.

The top - of - the - line U1 Ultra is the highlight. The male version costs 990,000 yuan, and the female version costs 880,000 yuan.

Many people complained that this price is enough to buy two apartments in a small city.

It has significantly stronger autonomous movement ability, with 88 high - degree - of - freedom movement joints. It can walk like a model and dance the waltz of love.

It also has a cultivation - style emotional large model and local encrypted memory storage, and can recognize more than 20 subtle emotions.

It will laugh with you when you're happy, comfort you when you're in a bad mood, and even simulate "shyness" by getting locally warm when you touch its specific parts.

However, it has a major drawback: the battery life is only 2 to 4 hours.

If you buy it home, it can only accompany you through two episodes of a TV series on a single charge, and then it has to be recharged.

Moreover, the official has clearly stated that it does not undertake household chores such as cleaning and cooking.

This is probably what is called a pure - love warrior, focusing only on emotions and not on the daily necessities of life.

But for such a product, the pre - orders exceeded 3,000 units in 8 days, and it was announced at the press conference that the cumulative pre - orders across all channels exceeded 10,000 units.

What does this mean?

Ubtech only sold 1,079 full - size humanoid robots in the whole year of 2025.

The pre - orders of this consumer - grade product in 10 days have completely outperformed the industrial - grade sales of last year.

So, the question is: Why does Ubtech want to make humanoid robots?

The answer lies in the "Human - Robot Coexistence Strategy" proposed by CEO Zhou Jian.

He divided this strategy into three steps: First, replace high - risk and repetitive labor to liberate human resources; second, penetrate into people's lives to provide companionship services; finally, achieve deep integration between humans and robots without boundaries.

In the past decade, Ubtech has been taking the first step. The Walker series has entered factories, moved parts, and conducted quality inspections.

In 2025, the Walker S2 also developed the world's first autonomous battery - swapping technology.

It can swap a battery in 3 minutes and work 24/7, just like an indefatigable "cyber worker".

However, the ceiling of industrial robots is visible.

A Walker S2 is sold for hundreds of thousands of yuan, and the customers are mainly large factories.

The consumer market is different. There are 240 million single people in China. With the aging population accelerating, there are 320 million people over 60 years old. Emotional companionship is a huge market.

Ubtech's transformation from a "factory worker" to a "family companion" is essentially looking for a second growth curve.

Industrial - grade products sell productivity, while consumer - grade products sell emotional value.

And the business of emotional value is very profitable now.

However, we also need to calmly evaluate the real level of this product.

At the press conference, some media noticed that the robot still had a mechanical feeling in facial expression presentation, and there was a slight lag during the conversation.

Except for the top - of - the - line version, the cheaper ones can't walk, and the official has marked that "secondary development is not supported".

If it turns out to be just an advanced figurine that can chat and blink after delivery, the return rate may be high.

One thing to remind everyone is that you can refund the deposit at any time before July 15th.

But after paying the balance and getting the product, seven - day no - reason return is not supported.

For a product that costs nearly one million yuan, think carefully before placing an order.

There is also an interesting detail: Ubtech has created a digital human version for the U1 series, and users can try it out on the app.

Not everyone can immediately take out hundreds of thousands or even millions of yuan to buy a physical robot.

But first using the digital human to cultivate user habits and establish an emotional connection, and then converting users to physical products when they are "hooked" is a much smoother path than directly selling hardware.

Moreover, Zhou Jian said that in the future, robots will replace mobile phones as the most core interaction terminal for AI.

Think about this statement. It's not about assisting mobile phones, but replacing them.

This means that Ubtech is playing a big game, and the U1 series is just the first step.

After all, the most significant meaning of this press conference is not the release of a certain product, but the declaration of the beginning of an era.

2026 is known in the industry as the first year of humanoid robot commercialization. The domestic shipment volume is expected to soar from 18,000 units in 2025 to 60,000 - 100,000 units.

Ubtech has re - defined itself from an "industrial robot manufacturer" to a "human - robot coexistence platform enterprise" with a controversial and high - profile consumer - grade product.

This transformation is more worthy of consideration than the product itself.

Fox sister never believes that robots can truly replace human emotional connections.

The body temperature and heartbeat you feel when you hug a silicone robot are essentially simulated by a bunch of sensors and algorithms.

But we must also admit that in this increasingly lonely era, "simulated companionship" may be better than "no companionship".

Finally, I hope that enterprises will work harder to improve the battery life and functions and reduce the price.

After all, no one wants to spend hundreds of thousands of yuan on a robot that can only sit and chat.

Actually, if in the future, robots can free a person from repetitive labor to write poems, paint, and have a dinner with family without being interrupted by work...

Then this money may not be spent in vain, of course, provided that you can really afford 990,000 yuan.

This article is from the WeChat official account "Tech Fox" (ID: kejihutv), author: Fox sister, published by 36Kr with authorization.