ChuangSpace on Campus uses localized mini-programs to bridge the last mile on campus and is seeking seed round financing

Recently, School Creation Space, a platform focusing on campus economic infrastructure in China, has completed the development of its first - generation product and passed the MVP verification. Currently, it has connected with 3 campus traffic agencies, covering 15 universities, and is initiating the seed - round financing docking with first - tier institutions.

Against the backdrop of the continuous and stable expansion of the enrollment scale in universities, the market sizes of campus local life, campus marketing, and campus recruitment have all been on the rise. However, there has long been a structural pain point of supply - demand mismatch: food delivery platforms, express delivery companies, and instant retail brands are unable to reach the dormitory doors; the customer acquisition cost of campus marketing for large enterprises remains high; recruitment platforms lack real student behavior data, resulting in low matching efficiency. Campus walls and campus traffic owners with precise local traffic are facing the dilemma of a single monetization path - lacking product tools to carry traffic and retain users, and they also do not have the technical capabilities and supply - chain resources to expand local life services. Students' needs for express delivery collection and sending, food delivery, second - hand trading, part - time job hunting, etc. are scattered across multiple platforms, and one - stop services have been lacking for a long time.

School Creation Space was officially launched in March 2026. Its core positioning is to become an integrated interface platform for large enterprises to enter the campus, bridging the "last mile" for large enterprises to access campuses and filling the market gap in the field of empowering campus traffic owners. Different from most self - operated campus mini - programs on the market, School Creation Space does not engage in self - operation of merchants or build a supply chain. Instead, it specifically provides interface integration and traffic distribution for large enterprises, as well as last - mile errand delivery on campus: In the food delivery segment, it connects to the CPS interfaces of platforms such as Meituan and Taobao Flash Shopping; in the instant retail segment, it connects to the official channels of various hard - discount and soft - discount brands; in the express delivery segment, it integrates the express delivery query and pick - up API; in the recruitment segment, it connects to the job information interfaces of mainstream recruitment platforms. School Creation Space does not earn the trading price difference but only earns CPS commissions, providing large enterprises with a precise campus traffic entrance and helping them reach student users at a lower cost.

The School Creation Space team believes that the real value in the campus market lies not in transaction commissions but in data accumulation and talent matching. Traditional recruitment platforms rely on resumes filled out by users themselves, making it difficult to verify the authenticity of the information and resulting in low matching efficiency. By providing high - frequency campus tools such as course schedule query, relevant professional certificates, express delivery collection and sending, food delivery service, AI Q&A, forum interaction, and free printing, School Creation Space can obtain students' real and high - frequency campus behavior data (consumption preferences, activity areas, learning rhythms, etc.) at a low cost, form traceable student portraits, and based on academic progress and consumption data, push matching job information and resume optimization services to students at the critical node before graduation, achieving a natural closed - loop from the "campus ecosystem" to the "talent exit". At the same time, the platform can provide precise student data services to recruitment platforms in reverse, becoming an external data source for them to improve matching efficiency.

In terms of product design, different from most campus mini - programs on the market that operate across multiple schools and lack in - depth local operations, School Creation Space adopts a model of "one mini - program per school, bound to the local campus wall for operation". The core logic is "products empower traffic owners, and traffic owners feed back to products". The platform has built a five - layer business architecture: using errand services for express delivery collection and food delivery as the physical connection channels to connect on - campus and off - campus trading pathways; embedding high - frequency tools such as course schedule query, AI Q&A, and free printing as traffic entrances; matching with a light - social forum to improve user retention; obtaining stable cash flow through CPS commissions; and accumulating campus behavior data in the long run to provide underlying support for value - added services such as talent matching, resume optimization, and precise recruitment.

The core innovation of School Creation Space is that it does not seize the local operation space of campus traffic owners but only provides standardized product tools for traffic owners to help them improve monetization efficiency. The one - school - one - binding model can form a regional effect where "students at a school only use their school's mini - program". Combined with the live - streaming drainage on Douyin during the new semester, a stable traffic closed - loop can be quickly established.

Currently, School Creation Space adopts a business model of "rental + CPS commission". It charges the cooperation campus traffic owners for the rental of mini - programs and at the same time connects to the interfaces of food delivery, retail, and recruitment platforms to earn CPS commission income. Early - stage cooperative campus traffic owners have reported that after accessing the mini - program tools of School Creation Space, in addition to the original advertising business, they have added stable CPS commission income. The overall monetization amount has increased by more than three times compared with the previous level, and at the same time, user self - accumulation has been achieved, with a significant increase in user revisit rate. In terms of data services, after completing the compliance - based accumulation of campus data, the platform plans to provide de - identified student portraits and talent labels to recruitment platforms and talent service agencies in the form of standardized data interfaces, forming long - term and sustainable B - end data service income.

According to a report previously released by iResearch, in 2025, the scale of the domestic campus local life market exceeded 300 billion yuan, and the scale of the campus recruitment market exceeded 15 billion yuan, and both are still growing steadily. The School Creation Space team said that in the next step, they plan to speed up the expansion of cooperation points with universities, improve the data compliance accumulation mechanism, and deepen the talent matching business capabilities. The long - term goal is to become the infrastructure for large enterprises to enter the core universities in China.

The founder of School Creation Space said that the real barrier in the campus market is not technology but the local operation network and real data assets. School Creation Space has taken a completely different path from existing players - not engaging in self - operation but only making connections. While serving large enterprises, it accumulates data, and ultimately lets the data speak, making talent matching more precise and efficient.