Ride GoGoGo leverages HarmonyOS to solve the problems for novice cyclists when getting started.

In the current context where the upsurge of national fitness continues to heat up, cycling has become the exercise choice for an increasing number of people due to its low - entry threshold and strong social attributes. However, the development of the domestic cycling market harbors a structural gap. At the beginning of the year, Suzhou Purple Gourd Software Development Co., Ltd., whose employees had previously worked at leading domestic OTA companies and had 5 years of technology R & D experience, discovered an overlooked truth when reviewing the market with partners: The current competition in the cycling track is concentrated on professional user groups. From power meter upgrades to professional training, various cycling apps are filled with professional parameters such as speed, cadence, and power, assuming that users already own bicycles and have mastered cycling knowledge. However, a large number of ordinary people who are interested in cycling, have bookmarked night - riding videos, and have rented shared bikes on weekends to get started are always stuck at the first step of "not knowing what bike to buy, where to ride, and how to start". The pain points of scattered information, pitfalls in bike purchases, and lack of guidance for beginners have kept a large number of potential users outside the cycling circle. Aiming at this market gap, the one - stop cycling platform, Cycling Bar GoGoGo, was officially launched, committed to solving the industry pain points of difficult entry for beginners, difficult business operation for merchants, and difficult manufacturing for manufacturers, and creating a preferred cycling service platform for beginners that "accompanies you into the cycling world starting from your first bike".

From the project's initiation at the beginning of the year to the product's launch, the project has always maintained a fast - paced rhythm with a lean team. The core team consists of only 2 people, both with a technical background. Relying on AI - assisted development, they have achieved a function iteration efficiency 10 times that of their peers and keep updating the version weekly to quickly respond to user needs. After the project was launched, the team first completed the closed - loop development of core functions. Currently, the app has been officially launched on the HarmonyOS system, relying on the HarmonyOS ecosystem to achieve differentiated competition. Initial data verification shows that the platform's user retention rate for the second visit reaches 45%, the average single - use duration of users exceeds 45 minutes, and user stickiness is twice the industry average. The core logic of the business model has been initially proven.

Compared with traditional cycling service platforms, the technological and model innovation of Cycling Bar GoGoGo is clearly perceptible. Technologically, the project is deeply integrated with the HarmonyOS ecosystem. Relying on HarmonyOS's distributed capabilities, cycling data can be seamlessly transferred between multiple devices. At the same time, lightweight and atomized service cards are used to reduce the cost for users to access the service, seizing the early - stage traffic dividends of the new HarmonyOS ecosystem and establishing a differentiated competitive advantage. In terms of the business model, the platform breaks the traditional logic of cycling brands that "only sell bikes and conduct one - time transactions", creating a full - life - cycle service covering pre - cycling, in - cycling, and post - cycling: Before the purchase, it provides personalized bike - selection information, community recommendations, and equipment suggestions to solve the problem of difficult purchase decisions for beginners; it connects with dealers, provides second - hand bike trading, bike rental, and new bike sales services to smooth the bike - purchasing path; during the ride, it integrates cycling records and route planning functions to lower the planning threshold for beginner cyclists; after the ride, it builds a user garage and a community communication space to help beginners quickly integrate into the cycling culture, truly realizing the core value of "pre - purchase decision - making + entry - level accompaniment" and helping ordinary people easily take the first step in cycling.

According to industry data, the number of cycling enthusiasts in China has exceeded 10 million, with an annual growth rate of 20%. Among them, the proportion of novice cyclists is over 30%, which is the core driving force for market growth. Focusing only on the single demand of novice cyclists' first - bike purchase can create a transaction scale in the hundreds of millions of yuan. Coupled with extended revenues such as equipment repurchases, second - hand transactions, and merchant services, the market has broad prospects. Currently, the project has formed a clear profit model, with revenue sources including e - commerce shopping commissions, brand advertising, ToB merchant docking services, bike rental commissions, and store membership fees. In the future, the plan is to reach the target users through the HarmonyOS ecosystem and gradually build a high - value closed - loop ecosystem of "cycling transactions + content + merchants + advertising" to achieve scale growth.

Early users have given positive feedback on the platform's accurate positioning. A white - collar worker who wants to lose weight and is about to start cycling said that previously, after reading numerous guides, he still couldn't tell the difference between mountain bikes and road bikes and was afraid of wasting money on the wrong bike. With the beginner - friendly content on the platform, he quickly selected a bike that met his budget and needs and finally took the first step. This kind of considerate entry - level guidance is not available on other professional cycling apps.

When talking about the original intention of starting the business, founder He Nannan said that this entrepreneurship is essentially about doing a "small" but valuable thing. Instead of getting involved in the intense competition in the professional cycling market, the goal is to help ordinary people who are interested in cycling but can't take the first step. By removing the barriers on the entry path, cycling can truly become a popular sport that everyone can participate in. For the team, seeing more and more beginners actually start cycling through the platform is the greatest reward for their entrepreneurship.