Decoding the new wave of consumption, the World Research Index released the "2025 Annual Consumption List" trend report

On January 27th, the Shiyan Index officially released the report "2025 Annual Consumption List: Analyzing Trends from the Index and Decoding the New Wave of Consumption" (hereinafter referred to as the "report"). Through systematic analysis of the hot product categories, brands, and consumption hotspots in 2025, it provides the industry with a real and quantifiable market heat map and forward - looking professional insights, helping enterprises accurately grasp consumption trends and explore growth opportunities.

Shiyan Index

Shiyan Index

This report takes "Rational Foundation, Value Return" and "Emotional Leap, Scene Integration" as the core observation lines. Relying on the consumption index evaluation system independently developed by the Shiyan Index, through the analysis of massive data and multi - dimensional indicators, it systematically sorts out the core list contents such as the annual hot product categories, the top 100 brands, the hot brands in twelve major industries, the hot consumption map, and hot events, aiming to objectively and dynamically present the consumption trends in the Chinese market.

Annual Hot Product Categories List

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Basic livelihood product categories such as grain, oil, seasonings, and fresh food have attracted high attention from consumers. Meanwhile, digital technology product categories such as mobile communication, smart devices, and complete computers have all made it onto the list, indicating that technology - driven consumption continues to penetrate daily life, and intelligence and convenience have become the directions for upgrading.

Top 100 Brands in All Industries for the Year

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Annual Brand List for 3C Digital & Household Appliances

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In the field of 3C digital products, brands such as Apple, Huawei, and Xiaomi have built obvious brand barriers through innovation in integrated technologies and forms such as AI mobile phones, foldable screens, and smart wearables. In the household appliance industry, traditional giants and technology brands are competing for ecological entry points through scenario - based products such as AI household appliances and smart cleaning devices, promoting the industry's upgrade from single - product intelligence to whole - house intelligence.

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Annual Brand List for Footwear, Apparel, Accessories & Sports Outdoor

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The outdoor trend is reshaping the fundamentals of these two industries. Domestic sports brands represented by Anta and Li - Ning are seizing the opportunity to rise. Relying on functional technology and aesthetic styles, they are reversely penetrating into the general public's daily clothing, giving rise to the "national outdoor - oriented" consumption trend. At the same time, traditional fashion brands are using outdoor elements to renew their styles, seeking a new balance between functional technology and lifestyle aesthetics.

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Annual Brand List for Pet Supplies

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Pet consumption is shifting from "keeping alive" to "raising well", driving brands to accelerate competition around scientific and high - end development. Among them, leading domestic brands are promoting the upgrade of pet staple food to achieve high - end breakthroughs by focusing on ingredient innovation such as "fresh meat" and "natural". At the same time, the "anthropomorphic" trend has given rise to incremental sectors such as pet smart products, pet clothing, and pet toys.

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For more industry brand lists, please refer to the report.

Overview of Annual Brand Trends

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Annual Consumption Hotspots Map

Social livelihood and technology - driven digital products constitute the two main engines of annual consumption hotspots. Intertwined and resonating with seasonal rhythms and cultural and tourism emotions, they jointly shape the rich - layered and interconnected annual consumption pulse.

Shiyan Index

Shiyan Index

Looking at specific consumption hotspot events, the core driving force of consumption in 2025 has shifted from traditional festival promotions to a multi - nodal network woven by social emotions, new technology products, popular cultural IPs, and the sense of life rituals. This marks that the consumption scenario has entered an all - domain stimulation era where "hotspots are everywhere and can be triggered at any time".

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Observation of Annual Key Industry Trends

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Explanation of Report Data

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Disclaimer

This report is independently compiled by the Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis. Some of the materials in the article are from publicly disclosed information of brands. If there is any infringement, please contact us to delete them.

The calculation of the list data combines the publicly available data from mainstream platforms and the data accumulated by the Shiyan Big Consumption Platform under the ownership of Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some of the data in this report have not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly noted that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustrative purposes only and do not constitute an endorsement or recommendation of them. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and the Shiyan Index. It shall not be reproduced or distributed without permission. Zhidemai Technology Group and the Shiyan Index shall not assume any legal liability for any losses or damages caused by the use of the information in this report.