From Tool to Partner: A Survival Model of a Long-Termist Enterprise

In the past few years, more and more enterprises have begun to re - evaluate the position of "private domain" in their own operations.

As the cost of traffic continues to rise and the dividends of channels gradually fade, enterprises have gradually realized that what truly determines the quality of growth is no longer just the efficiency of each touch - point, but whether they can undertake long - term user relationships, continuously optimize business processes around private domain scenarios, and let the system capabilities evolve with the business scale.

Against this industry backdrop, XiaoeTech has entered its ninth year since its establishment.

As a digital platform serving enterprises' private domain operations, the capabilities of XiaoeTech have also been continuously adjusted along with industry changes. Starting from tool - based products initially, it has gradually evolved into a digital foundation covering transactions, users, and services, and has moved towards an ecological form with more collaborative capabilities in the practice of different industries.

This is a companion - style and gradual evolution. As Bao Chunjian, the founder and CEO of XiaoeTech, said, when the focus of customers' operations changes, the platform must also adjust accordingly and grow together with customers in long - term services. To some extent, XiaoeTech has participated in and responded to the industry change where the focus of growth has shifted from "acquisition efficiency" to "operational capabilities" in the process of serving enterprises at different stages, and has also recalibrated its own responsibility boundaries in this process.

Calibrating Responsibilities by Getting Close to Customers

Not long ago, XiaoeTech's annual anniversary celebration came to an end in Shenzhen. In its ninth year, this event was not packaged as a grand strategic release, but rather like a phased service review for customers.

In the past year, the business performance of XiaoeTech's customers has steadily improved, and the scale of user operations on the platform has expanded year by year. Among them, the proportion of physical product businesses has increased significantly, which means that the private domain is no longer limited to service delivery but has gradually entered the real - transaction and fulfillment stages, becoming an important part of enterprises' daily operations.

Meanwhile, private domain transaction scenarios represented by real - time interaction have continued to grow in the past three years, driving the GMV on the platform to rise simultaneously, demonstrating the private domain's ability to bear real business results.

These changes oriented towards business results are not short - term fluctuations brought about by the upgrade of a single product function, but a comprehensive manifestation of XiaoeTech's transformation from a tool - based product to a digital foundation for "retail e - commerce" and "enterprise services". For customers, this means that XiaoeTech is no longer the early - stage tool that focused on service display and traffic acquisition, but a comprehensive platform that can be used to improve transaction efficiency, fulfillment capabilities, and maintain long - term user relationships.

This transformation itself did not come from a single - point strategic discussion but was gradually formed in the long - term process of getting close to customers. At XiaoeTech's ninth - anniversary celebration, the most frequently mentioned keyword by the company's team was "getting close to customers".

Fan Xiaoxing, the co - founder and COO of XiaoeTech, mentioned in the conference sharing that in the past year, the team conducted in - depth visits to a large number of industry customers. They observed on the front line that many enterprises were able to achieve stable contact through the private domain, but encountered new bottlenecks in the aspects of transactions, fulfillment, and repurchase. As the business scale expanded, orders, memberships, services, and data were scattered in different systems, and the operation team had to repeatedly supplement processes and reconcile data, which actually reduced the overall efficiency.

She believes that this change is not an individual phenomenon but an inevitable result of the evolution of the private domain development stage. In the early stage, the core value of the private domain was to solve the problem of information asymmetry. After the private domain became an important business position for enterprises, the challenges began to be concentrated on multi - link collaboration and overall business efficiency, and the private domain has evolved from a single - touch tool to a system form that can bear more complex business tasks.

Based on this, what enterprises really need is no longer a tool with continuously superimposed functions, but a set of system support that can understand business complexity and adjust with the business rhythm.

In Bao Chunjian's view, the answer to this question is not complicated. When an enterprise chooses to undertake long - term user relationships in the private domain, the platform must also assume the corresponding technological and service responsibilities. Instead of making business judgments for customers, XiaoeTech hopes to clearly define and simplify its own role: through systematic capabilities, assist customers in reorganizing the customer acquisition, transaction, delivery, and repurchase processes that were originally scattered in different channels and systems, and ensure their continuous operation in long - term collaboration.

It is worth mentioning that although the capabilities of XiaoeTech have been continuously expanding with customers' needs, the core label it has given itself has remained the same since its establishment. "We named ourselves 'Shared CTO' to solve everyone's difficulties in technology. Although the industry scenarios are changing, this has never changed," Bao Chunjian said at the ninth - anniversary celebration.

Deep - rooted Capability Building with Long - term Vision

After the role of "Shared CTO" became clearer, XiaoeTech began to systematize the experience accumulated in long - term services into a set of reusable capability systems. This system focuses on the complete link of enterprises' private domain operations, that is, from customer acquisition in the public domain, to conversion in the private domain, then to transaction fulfillment and long - term relationship precipitation, aiming to address the common problems that enterprises encounter repeatedly at different development stages.

In practice, XiaoeTech quickly realized that there is no one - size - fits - all standard answer for this business link. As the services became more in - depth, the differences in customer acquisition methods, conversion rhythms, and delivery complexity among different industries gradually emerged. If a general tool continued to be used to deal with complex scenarios, the system would easily fail at key nodes. Based on this, XiaoeTech formed solutions for different industries in the process of continuously following up with customers and getting close to the business scene.

At the ninth - anniversary celebration, XiaoeTech disassembled the newly released six industry solutions one by one.

First, in the FMCG and retail scenarios, enterprises often have no shortage of exposure and traffic entrances, but have long been troubled by low store - visit rates and weak member repurchase. There is a lack of connection between online interaction and offline fulfillment, making it difficult to convert traffic into long - term value. To address this pain point, XiaoeTech connects mechanisms such as online interaction, membership systems, and offline verification, enabling online contact to be truly extended into reusable user relationships and allowing private - domain traffic to truly support offline operations.

In the enterprise service and multi - industry physical scenarios, the problems are more concentrated on lead management and delivery complexity. With business expansion, customer sources are diverse, channels are scattered, and orders, inventory, and customer data are fragmented, resulting in a continuous decline in operational efficiency. XiaoeTech's solution is to reconstruct the complete process from lead acquisition, public - to - private distribution, to transactions, fulfillment, and data analysis, helping enterprises reconnect the originally scattered business links and making the private domain a unified business center.

In chain and franchise enterprises, the private domain mainly plays the role of "head - office coordination". Investment promotion, franchise, store management, and service standardization are recurring problems in the process of enterprise expansion. By combining online investment promotion, private - domain interaction, and store systems, XiaoeTech tries to enable the head office to have a clearer understanding of store and customer situations, so as to achieve online capabilities supporting offline large - scale operations in reverse.

In the scenarios of training, skill services, and enterprise learning, high customer - acquisition costs, low lead utilization rates, and high delivery pressure have become common pain points. XiaoeTech chooses to integrate private - domain interaction, lead distribution, and service delivery processes and introduce capabilities such as intelligent agents, aiming to help enterprises reduce human - resource dependence and improve overall efficiency while ensuring service quality.

Interest - and service - based businesses are characterized by low customer unit prices and high - frequency operations. Many customers have previously reported that they need to use multiple systems simultaneously to complete business analysis, resulting in high operating costs. XiaoeTech has also made targeted optimizations in these scenarios, emphasizing integration and lightweight operations, helping enterprises minimize complex system operations and enabling teams to focus more on core services.

In the process of continuously serving and understanding customers, XiaoeTech has also noticed the trend that more and more customers from different industries are extending their business tentacles to overseas markets. In response to this demand, XiaoeTech's overseas team independently launched the eLink overseas business solution, providing lightweight digital tools for overseas businesses and helping overseas enterprises make effective decisions and achieve sustainable operations.

From XiaoeTech's disassembly of multiple industry scenarios, it can be seen that XiaoeTech does not pursue a standardized template in private - domain practice but splits and reorganizes processes according to the business complexity of different industries. In this process, technology and service are two key variables deeply embedded in it.

Technology involves integrating intelligent agents into business processes to improve enterprise efficiency. This is also the underlying capability of XiaoeTech as a technology enterprise. With the arrival of the artificial - intelligence era, the way of technology empowerment is also evolving. The introduction of intelligent agents has greatly improved the efficiency of enterprises in the process from customer acquisition in the public domain to value precipitation in the private domain.

If technology is the background color of XiaoeTech's capabilities, then service is undoubtedly the most prominent highlight. The XiaoeTech team realized early on that "SaaS is not just about selling software but also about selling services." Regarding how to truly provide valuable services, XiaoeTech has also defined a form suitable for its own model and industry nature. One important manifestation of this is the establishment of a community ecosystem.

Currently, XiaoeTech has built a national - level local entrepreneurship community network, bringing together nearly 25,000 entrepreneurs and 500 entrepreneurship coaches. Community members, through independent co - creation, hold more than 1,500 exchange activities throughout the year. In practice, these communities not only carry out experience sharing but also become important arenas for helping customers understand private - domain methods and disassemble business problems.

At the organizational level, XiaoeTech has gradually formed a collaborative model of "industry teams + middle and back - office" internally, and incorporated customers into the ecological system externally, working with partners to improve service efficiency. Community coaches play the role of implementing experience and translating methods and have become important connection points for XiaoeTech to penetrate into local markets. In this way, the platform can maintain large - scale services while continuously meeting the real needs of different regions and industries.

Looking back, the capabilities that XiaoeTech has built around private - domain operations are still the result of the long - term process of "getting close to customers". Whether it is the complete link from customer acquisition in the public domain to conversion in the private domain or the differentiated solutions for different industries, they all point to the same goal - enabling enterprises to have a set of digital capabilities that can operate continuously and adjust constantly in a complex and changeable business environment.

Seeking Certain Increment in Uncertainty

XiaoeTech's growth and development are not achieved through a single strategic leap but are the natural result of capability precipitation in the long - term process of accompanying customers. As customers' needs change, XiaoeTech's capability radius is also continuously expanding. The current wave of enterprises going global in the process of breaking through growth has also determined the direction for the further expansion of XiaoeTech's capability radius. As early as the beginning of this year, XiaoeTech's overseas team independently launched the above - mentioned overseas product eLink. So far, eLink has shown a positive growth trend, which has further strengthened XiaoeTech's determination to continue to be a good partner for customers going global.

Logically, this is clearly not a risky attempt in an unknown field but a natural spill - over of XiaoeTech's domestic private - domain operation capabilities. When the private domain has become the core business method for enterprises in the domestic market, what XiaoeTech does is to make this method still work overseas, allowing enterprises to focus more on products and services themselves instead of being slowed down by infrastructure problems such as cross - language, cross - payment, and cross - fulfillment.

In a more fundamental sense, the value that XiaoeTech undertakes is not limited to business growth itself. As a digital tool and service platform, its service targets are often a large number of small and medium - sized enterprises and individual operators. For these entities, changes in the external environment mean higher uncertainty and a more fragile survival space.

By lowering the digital threshold and providing affordable and sustainable business tools, XiaoeTech provides a "certain" form of support for a large number of enterprises in practice: enabling experience to be precipitated, relationships to be continued, and business to no longer rely entirely on short - term luck. This effect continues to play a role in the long - term cycle and constitutes a specific manifestation of "Tech for Good" in real - world business scenarios.

Looking back at the nine - year mark, XiaoeTech's growth is not based on chasing after every trend but on continuous investment in "difficult but correct things". As Bao Chunjian mentioned, "surviving the cycle" is not about accurately predicting the future but about choosing to invest time and energy in building long - term value in a fickle environment.

Specifically for XiaoeTech, this choice is ultimately reflected in the core proposition of "customer - centricity". No matter how the technological form evolves or how the market boundaries expand, XiaoeTech always positions itself as an enterprise's "Shared CTO" and digital partner, helping customers make more stable choices in a complex environment through technology and services.

Perhaps it is this clear positioning of the role boundary and the continuous expansion of the capability radius that have enabled XiaoeTech to still have room for continuous evolution after nine years. Looking forward, increments do not only exist in new markets or technological waves but also in the process of solving problems side by side with customers.