Investigation into the Hot Sales of Xiaomi AI Glasses: Digging Deep into Thousands of Users' Real Feelings. Competitors: There's a Way Out. Learn from Xiaomi.
According to ZDONGXI on July 2nd, the AI glasses circle has been quite bustling recently.
First, tech giant Xiaomi officially entered the AI glasses market and launched its first flagship product. Then, the veteran AR startup Rokid officially started selling its AI glasses, Rokid Glasses, which had been released half a year ago. Recently, Apple's AI glasses roadmap was exposed for the first time, with an estimated annual shipment of up to 5 million pairs.
Predicted roadmap of Apple's XR products. Source: Guo Mingchi
Recently, according to domestic media XR Vision, Xiaomi's AI glasses may have sold nearly 50,000 pairs in the first three days of sales, setting the fastest sales record for AI glasses in China.
Report from XR Vision
Zhu Mingming, the founder and CEO of Rokid, replied to netizens in the comment section of this article, saying, "The products are quite different, so there isn't much competition actually. We should learn from Xiaomi."
Comment from Zhu Mingming
According to JD.com's official sales report, Xiaomi's AI glasses sold over 10,000 pairs within 12 hours of their launch, ranking first in the sales of smart glasses.
JD.com's sales report
According to JD.com's best - selling list of smart glasses, the top 10 brands in terms of sales are Xiaomi, Thunderbird, Rokid, Yingmu, Jiehuan, Xingji Meizu, Xuanjing, and Liweike. As consumer electronics giants such as Huawei, OPPO, vivo, and Apple enter the market in the future, the number of brands on this list may decrease.
JD.com's best - selling list of smart glasses
Xu Chi, the founder and CEO of domestic AR startup XREAL, also showed off the Xiaomi AI glasses he bought on JD.com on the night of the product's launch.
In the view of some industry insiders, the starting price of 1,999 yuan for Xiaomi's AI glasses is not aggressive, leaving room for competitors. Xu Chi commented, "The logic is simple. The experience of AI glasses has not reached the standard yet. It's not the time to compete for the market in the second half. We should take it slow."
Ru Yi, the founder of Liweike glasses, said in an interview with the media when asked about Xiaomi's entry into the AI glasses market, "Xiaomi will boost the popularity of this industry. For us, it's more important to focus on our own development."
Anyway, one thing is certain: Xiaomi's AI glasses have attracted a lot of attention from competitors.
So, how well are Xiaomi's AI glasses selling? What are the real - user feedbacks from the first - batch buyers? What are the outstanding advantages and disadvantages of Xiaomi's first AI glasses? ZDONGXI has carefully sorted out the sales volume and reviews of Xiaomi's AI glasses on four major domestic e - commerce platforms: JD.com, Tmall, Douyin, and Pinduoduo.
Has Xiaomi's first AI glasses achieved a "passing grade"? We're trying to find the answer.
01. Sales volume on four major e - commerce platforms exceeds 30,000 pairs, and electrochromic models are out of stock on all platforms
As of around noon on July 1st, the total sales volume of Xiaomi's AI glasses displayed on the front - end of core stores on the four major e - commerce platforms was approximately 31,000 pairs. Of course, this is just a rough estimate, as there are still many small third - party stores with sporadic sales that are not fully included.
Sales volume and reviews of Xiaomi's AI glasses on major stores of each mainstream e - commerce platform
As the largest online channel for 3C digital products, JD.com's self - operated stores alone accounted for over 20,000 sales:
It's worth noting that although Xiaomi's official website doesn't display the front - end sales volume, the number of reviews has nearly reached 600. In contrast, JD.com's self - operated platform, which has sold over 20,000 pairs, has over 1,000 reviews.
Review situation on Xiaomi's official website
If we roughly estimate based on the same review - to - sales ratio as JD.com's self - operated platform, the sales volume of Xiaomi's AI glasses on its official website is about 11,000 pairs. Adding the front - end sales volume on the four major e - commerce platforms, the total is about 42,000 pairs.
These are just rough estimates of online sales. Xiaomi has approximately 16,000 Xiaomi Home stores across the country, and offline sales have been fully launched. XR Vision reported that the sales volume of Xiaomi's AI glasses might be close to 50,000 pairs in three days, and the actual sales volume should be even higher.
According to the "China XR Device Retail Market Tracking Report" released by LOTU Technology, in the first quarter of 2025, the online sales volume of AI glasses, including AR glasses, was approximately 116,000 pairs, of which AI shooting glasses accounted for 14%, about 16,200 pairs.
Sales volume share of major brands in the online market of (AR glasses and AI shooting glasses) in China in Q1 2025. Source: LOTU Technology
The first - batch sales volume of Xiaomi's AI glasses has exceeded the quarterly sales volume of the industry by several times, indicating its strong momentum.
In terms of supply, currently, the self - operated and official flagship stores on major e - commerce platforms have the standard version priced at 1,999 yuan in stock, but the single - color and color electrochromic models are almost out of stock.
The price increase on third - party platforms such as Xianyu is about 100 - 200 yuan, which is not significant.
Price situation of electrochromic Xiaomi AI glasses on Xianyu, a third - party platform
02. Digging deep into over 1,000 user reviews, and looking at the real - user feedback of Xiaomi's AI glasses from 10 key dimensions
Behind the booming sales, what is the real - user feedback of Xiaomi's AI glasses?
The development of the AI glasses market in China is still in its very early stage. Most consumers have no clear understanding of AI glasses and have rarely even come into contact with them. Can the experience of Xiaomi's AI glasses justify its price of 1,999 yuan? From the user reviews on mainstream e - commerce platforms, we can find some common points and many valuable suggestions.
When sorting out the reviews, we mainly focused on two major channels: Xiaomi's official website and JD.com's self - operated stores. Xiaomi's AI glasses have received a lot of marketing promotion, and there are many product reviews and live - streaming sales videos on various live - streaming and video platforms. For example, there are over 500 "video reviews" on JD.com's self - operated platform.
In the process of sorting out the reviews, we tried to select relatively objective and non - marketing reviews for reference. We classified the reviews from 10 aspects: photo and video shooting experience, audio experience, AI experience, wearing experience, interaction experience, call experience, device connection experience, glasses - fitting experience, battery life experience, and suggestions.
1. Photography is "adequate", better than Meta and Thunderbird, but anti - shake ability needs improvement
In terms of the most important photo and video shooting experience, "adequate" is the most frequently used word in the review section.
Summary of representative reviews on photo and video shooting experience
Most users think that the photo and video quality of the AI glasses is acceptable, but there is still a significant gap compared with mobile phones. The advantage of the glasses lies in hands - free operation and the first - person perspective.
The shooting effect of Xiaomi's AI glasses is significantly better in bright environments than in dimly lit ones. The video jitter is more obvious in low - light conditions.
Some users who have used Meta and Thunderbird's AI glasses think that Xiaomi's AI glasses have better shooting performance than the other two.
It's worth noting that the camera CMOS of Xiaomi's AI glasses is placed horizontally, different from Meta's vertical placement. Therefore, the default photos taken by Xiaomi's AI glasses are horizontal, which is a key difference in photography between the two.
san'ji
Judging from the actual photos posted by users in the review section, the photos taken by Xiaomi's AI glasses have high saturation, and the overall picture looks bright, but there is still a certain difference from the real color of the scenery.
