Senniao Laibao is exploring a local connected network model and seeking angel round financing

In a large number of county-level markets, local demands such as recruitment, housing rental and sales, second-hand transactions, car sales, and inquiring about things remain constantly active. However, the main ways of information acquisition are still through WeChat groups, Moments, and word-of-mouth among acquaintances. Although these channels can spread information, the demands are often scattered across different groups and social relationships. Users need to search and communicate repeatedly to achieve an effective match.

 Sen Niao Lai Bao is an Internet platform focusing on county-level living scenarios. The team has long been engaged in local information dissemination and private domain operation. During the practice, they found that the county-level market does not lack demands or information dissemination channels. What it truly lacks is a connection mechanism that can help both parties of the demand establish contact and continuously precipitate value.

Based on this judgment, the team began to explore in the direction of the "county-level connection network". They hope to improve the demand matching efficiency in local living scenarios through digital means and find a long-term development path suitable for the county-level market.

Real demands exist in the county-level market, but there has long been a lack of a unified connection entrance 

Demands for recruitment, housing, second-hand transactions, car sales, and various types of life services in the county-level market are characterized by high frequency and continuous occurrence. However, in real scenarios, a large number of demands still rely on WeChat groups, Moments, and introductions from acquaintances for dissemination.

Although this model conforms to the usage habits of county-level users, it also has problems such as easy information coverage, limited dissemination scope, and low matching efficiency. When many users are looking for jobs, renting out houses, selling items, or seeking services, they often need to switch back and forth between multiple channels, lacking a unified entrance for demand acquisition.

The team believes that information dissemination does not equal effective matching. Just because a demand can be seen does not mean that both parties can establish contact smoothly. Compared with the information itself, how to improve the connection efficiency between the two parties of the demand may be a long-standing problem in the county-level market that has not been fully resolved.

Establish connections around real demands and explore the connection mechanism of the county-level living circle

Based on the observation of the behavior of county-level users, Sen Niao Lai Bao chose the WeChat mini-program as the product carrier to build a connection mechanism around the real demands within a living circle of dozens of kilometers. 

Currently, the platform covers multiple local living scenarios such as recruitment, housing, second-hand transactions, car sales, and inquiring about things. Users can post demands, browse information, and establish contact with relevant parties through online chat, phone communication, etc.

Different from traditional information platforms that emphasize information display, Sen Niao Lai Bao hopes to improve the matching efficiency between the two parties of the demand through low-threshold posting, regionalized recommendation, interest subscription, and online communication.

In product design, the team adopts a progressive communication method. Users first complete preliminary communication through online chat, and then establish more in-depth communication through phone calls after confirming the demand. The team believes that this method is more in line with the usage habits of county-level users and can also reduce the cost caused by ineffective communication. 

Meanwhile, the platform is trying to combine mechanisms such as user behavior, interest preferences, and dynamic content scoring to continuously optimize the distribution efficiency of local demands and help users find suitable information and contacts more quickly. 

From connection formation to long-term value, explore the county-level connection network model

The team believes that the value of the county-level market not only comes from information dissemination itself but also from the continuous value generated after the two parties of the demand establish contact.

In real life, many demands are not one-time actions. Whether it is recruitment, housing rental and sales, local services, or business cooperation, users often have repeated demands and continuous interactions. How to make the connection generated by a demand continue and gradually form a more stable local cooperation relationship is the current focus of the team. 

In terms of business model, Sen Niao Lai Bao currently mainly focuses on local advertising promotion, membership value-added services, connection services, and digital services for merchants. The team believes that with the improvement of the connection efficiency of local demands, future business value may not only come from information exposure but also from the continuous service demands generated after the connection is formed.

Currently, the team has accumulated years of experience in county-level private domain operation and is conducting product verification and market testing in the direction of the "county-level connection network", hoping to gradually form a replicable local operation model.

Sen Niao Lai Bao said that it is currently seeking angel round financing, planning to raise 10 million yuan, mainly for product R & D, technology construction, county-level market expansion, local operation system establishment, and user growth verification. The team hopes to further verify the county-level connection network model and explore the path to achieve connection formation and long-term value growth in local living scenarios.