The natural pet food sector is booming, and pet products with a "humanized" touch are winning over Generation Z | January's Popular Index List of Pet Product Brands.

Source: Shiyan Large Consumption Index Monitoring Platform

During this monitoring period, pet food brands Myfoodie, Royal Canin, and Lysine ranked the top three in the list with comprehensive popularity of 1.84, 1.83, and 1.77 respectively, creating a gap with the following brands.

The Anxiety about Ingredients Triggers the Explosion of the Natural Pet Food Track, and Natural Ingredients and Scientific Formulas Help Brands Break Through

From a sub-dimension, brands such as Myfoodie, Lysine, Honest Kitchen, and Pro Plan have shown high popularity on social media and search engines, mainly driven by social topics such as "Scientific Pet Raising". The upsurge of "Ingredient Party Evaluation" on short-video platforms has spread to the pet field. Coupled with the stocking-up demand before the Spring Festival, users are discussing keywords such as "Grain-Free and Hypoallergenic" and "Fresh Meat Direct Supply", driving the popularity of natural and functional pet food brands to rise.

Among them, Myfoodie's "Freeze-Dried Food with 90% Meat Content" has received high-frequency exposure on Douyin and Xiaohongshu with the label of "Human-Grade Ingredients". Emerging brands such as Freshlang and Honest Kitchen have entered the top ten with the selling points of "0 Additives" and "All Fresh Meat", strengthening users' perception of "Visible Health Changes". Lysine has achieved a stable ranking through the differentiated positioning of "Pigeon Formula Food", taking advantage of the "Curious Pet Raising" topic to break through the circle.

In addition, compared with last month, the Weishi brand, which entered the sub-track with pet nutrition products, has seen a significant increase in its ranking in this period. At the 6th Pet New Domestic Products Conference, Weishi won the "Annual Innovative Product" award with its pet nutrition product - Bone and Muscle Cube, which may drive the further enhancement of the brand's professional influence. This reflects that consumers are upgrading from "Feeding Pets" to "Fine Feeding", and there is an urgent need for raw material transparency and scientific formulas.

Under the High Demand for Alternative Emotional Value, Pet Products' "Anthropomorphic" Innovation Harvests Generation Z

During the "New Year Goods Festival" in January, the "Ceremonial Consumption" of pets broke out. Coupled with the cold wave weather, the demand for warm and intelligent products soared. Topics such as "Pet New Year's Eve Vlog" and "Pet New Year's Eve Dinner" became popular on social platforms, driving the sales of products with both practicality and emotional value.

Among them, Crazy Puppy made it to the list strongly with the "Snake Year New Year Limited Edition Gift Box", which contains double-flavored freeze-dried raw meat dumplings, New Year's battle robe chest and back, and custom doghouse spring couplets, catering to the "Celebrating Together with Pets" mentality of Generation Z. Weishi also launched the "Good Fortune Arrives" New Year Gift Box, which not only contains good things for nutrition monitoring, but also has pet nests with unique New Year characteristics. The brand launched a lottery event on social media platforms such as Xiaohongshu, triggering active participation from users. Although Petkit ranked lower, its intelligent constant temperature nest saw its sales double in low-temperature areas, solving the pain points of "Generation Z Taking Pets Back to Their Hometowns for the New Year". The "Cold-Avoiding Cats Burrowing into Nests" meme on Douyin further pushed up the popularity.

In addition, brands strengthen the emotional value of products by binding "Human-Pet Emotional Stories" marketing (such as left-behind children and pet companionship), reflecting the core position of pets as "Spiritual Companions" in the lonely economy.

Explanation of the List

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes main lists such as the "Brand Consumption Popular Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", and "Consumption Popular Events List", as well as extended list reports within the corresponding scope. The aim is to objectively and truly present the trend characteristics of the consumption world through the index evaluation method, helping industries and brand owners to continuously track the consumption market trends, providing references for enterprise operations, and enhancing the comprehensive business competitiveness.

The industries continuously monitored by the Shiyan Consumption Compass Series Index List are as follows:

12 major industries including 3C Digital, Footwear and Apparel Accessories, Fresh Food, Household Appliances, Sports and Outdoors, Beauty and Cleaning, Mother and Baby Products, Home Furnishing and Decoration, Automobile Consumption, Toys and Musical Instruments, Pet Products, and Medical and Health Care.

Source: Shiyan Large Consumption Index Monitoring Platform

Disclaimer

This list is exclusively compiled by Shiyan Index. The views, conclusions, and suggestions of the list are for reference only and do not represent any specific investment advice or decision-making basis.

The calculation of the list data combines publicly available data from mainstream platforms and the data accumulation of the Shiyan Large Consumption Platform under SmartBuy Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but it is impossible to eliminate some errors or deviations caused by the limitations of the data itself. In addition, some of the data in this report has not been formally audited by an independent third-party auditing agency, so there may be unrecognized errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third-party names, brands, or products mentioned in the report are for illustrative purposes only and do not constitute an endorsement or recommendation. Any mention of these third parties should not be regarded as any form of endorsement or recommendation. The copyright of the report belongs to SmartBuy Technology Group and Shiyan Index. It is not allowed to copy or distribute without permission. SmartBuy Technology Group and Shiyan Index do not assume any legal liability for any loss or damage resulting from the use of the information in this report.