Don't just talk about how great your product is, first state what problems it solves.

When introducing a startup project, many teams are used to starting with products and technologies.

What technologies we have adopted, what features we have developed, how many patents we hold, what level the product performance has reached... All these contents are important, but for people who are encountering the project for the first time, there may be a more straightforward question:

What exact problem does this project solve?

No matter how rich the features of a product are, if it fails to clarify who it serves and what demands it meets, the outside world can hardly truly understand its value.

The real needs of users are the starting point of the project's story

Many interesting startup projects actually originate from a specific problem.

For example, a certain link in the traditional industry is far too inefficient, and some teams try to redesign the workflow with AI; a certain type of consumers have long faced difficulties in product selection, and entrepreneurs develop new products based on segmented demands; there are some intractable production problems in the manufacturing industry, and technical teams hope to find a breakthrough through new equipment and processes.

What is most worth introducing about these projects is often not just what technology is adopted, but why they do this, and what changes it can bring to users.

For startup teams, you might as well try a different mindset when introducing your project:

What unmet demand have you discovered?

What exact problem does your product solve?

What are the differences compared with existing solutions?

What progress has the product made so far?

When these questions are clearly explained, the characteristics and value of the project will naturally be easier to present.

A good project deserves an opportunity to present itself clearly

Startup teams are advancing products and businesses every day, but not all valuable innovations can naturally come into the public view.

Especially for early-stage projects, they may already have excellent technologies and products, but lack professional content distribution channels; or they may have made practical progress in a certain segmented field, but have not had the opportunity to introduce themselves to a broader industry audience.

The "Project Recommendation" section of 36Kr aims to provide a display opportunity for these startup projects.

The platform is open for project submission in fields including hard technology, AI, robotics, consumption, enterprise services, healthcare, and advanced manufacturing. Startup teams can submit project materials to introduce their products, technologies, application scenarios and business progress.

Projects that pass the review and meet the release requirements will have the opportunity to get free coverage and exposure from 36Kr, so that more people can understand what the project is working on.

We are not only concerned about what new technologies the project uses, but also hope to see the actual demands behind the technology, as well as the value created by the team.

Start with solving a problem, and let more people know about your project

A startup project does not necessarily have a complete business layout from the very beginning, nor has it necessarily achieved great market results.

But as long as it is dedicated to solving a certain problem, it has content worth telling.

If you are developing a new product, exploring a new technical direction, or have already made practical progress in a certain segmented field, you are welcome to introduce your project.

Submit project materials through 36Kr "Project Recommendation", so that your products, technologies and real business stories can be seen by more people.

A good project is not only built through hard work, but also deserves to be clearly presented.

Let good projects be seen at an earlier stage.

📌 Free project submission:
https://36kr.com/seek-report-new

📮 Contact email for project recommendation:
aireport@36kr.com

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