Don't wait until the project succeeds to start telling its story!

36Kr Project Recommendation

In the startup ecosystem, there are countless projects like these: a team spends years polishing its technology before finally bringing its products into real-world application scenarios; a startup delves deep into a niche segment and solves a long-standing industry pain point; other entrepreneurs are turning a brand new idea into a tangible product.

They may not have high public recognition yet, nor have they necessarily achieved eye-catching financing results, but the ongoing changes taking place are well worth attention on their own.

In reality, startup teams usually devote most of their energy to products, clients and business growth, while external communication is often put on the back burner. It is not until they need to raise financing, expand markets or seek partners that they start sorting out project materials and figuring out how to introduce themselves to the outside world.

But the value of a project is not only reflected in its financing, revenue and scale.

A single technological breakthrough, the launch of a new product, or a partnership with a benchmark client are all critical milestones in an enterprise's growth. They not only document the development of the project, but also help the outside world understand what problems the team is solving, and where the project may head in the future.

Outstanding projects do not have to wait until they are widely known to start telling their own stories.

For startup teams, continuously sorting out and communicating project progress is not just a form of promotion, but also a way to build external public awareness. Only by clearly explaining the product, elaborating on its innovative highlights, and documenting the real progress, can more people get the chance to understand the value of the project.

36Kr "Project Recommendation" aims to provide such opportunities for startup projects.

Projects in sectors including hard technology, enterprise services, consumer, healthcare, and advanced manufacturing can all submit their introductions via "Project Recommendation" to apply for free coverage and exposure opportunities. No matter if the project is in the early exploration stage, or has already launched products and made new business progress, you can start by clearly describing what you are working on.

A single media coverage does not guarantee that the project will definitely get partnership or business opportunities, but it can add a public display channel for the enterprise, allowing the project to be seen by a much wider audience.

If you are running a startup project, or have made recent progress including new product launches, technological breakthroughs, or business implementation, you might as well sort out these stories and submit your project introduction to 36Kr "Project Recommendation".

The value of entrepreneurship lies not only in where you end up eventually, but also in what you create along the way.

📌 Submit your project for free:
https://36kr.com/seek-report-new

📮 Contact email for Project Recommendation:
aireport@36kr.com

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36Kr "Project Recommendation"

Make outstanding projects seen earlier.