Messy queuing, difficult management and control, slow expansion! With its self-developed SaaS and joint operation model, Yuejian aims to break the dilemma that the chain operation penetration rate of the hairdressing industry is less than 20%.
Yuejian AI Community Chain is currently actively seeking Pre-A round financing. The funds raised in this round will be mainly used for the implementation of the AI intelligent beauty store model, continuous iteration of the self-developed SaaS system, large-scale expansion of offline joint stores and brand market layout, to further consolidate its advantages in the community digital beauty industry track. The project focuses on the hairdressing service scenarios of mass communities, relying on the self-developed vertical beauty industry digital system and innovative joint operation model, to specifically solve the core pain points of the traditional hairdressing industry such as poor experience, difficult management, lack of standardization, and limited expansion, and create a replicable, highly stable and low-risk new beauty industry operation paradigm.
With more than ten years of deep cultivation in the hairdressing track, He Rui, the founder of Yuejian, has a complete career experience from a front-line artisan to a chain entrepreneur, with deep insight into the long-standing persistent problems in the traditional beauty industry. On the consumer side, traditional hairdressing stores generally lack a mature online digital system, customers come to the store without reservation, wait blindly in line, and the queuing order is chaotic, which greatly reduces the user consumption experience and causes a large loss of casual customers. On the operation side, the chain management and control mode of the traditional beauty industry is backward, and store inspection and assessment, performance statistics, consumables inventory and personnel management of stores all rely on manual operation, which leads to low management efficiency and large data deviation, making it difficult to achieve standardization and unification. At the same time, the operation of most stores is highly dependent on the personal ability of senior store managers and core hairdressers, and the service process, technical standards and operation system cannot be copied in a standardized way, which has become the core bottleneck restricting the large-scale development of beauty industry brands.
From the perspective of the overall industry, the domestic beauty industry market has already exceeded the trillion scale, with stable and huge market demand, but the overall chain rate of the hairdressing track is less than 20%, and the market is flooded with a large number of single stores and small scattered stores. Small and medium-sized beauty industry operators generally lack digital management tools, standardized operation systems and safe capital control modes, and the demands for digital upgrading, standardized operation and lightweight entrepreneurship are increasingly urgent. Based on the current industry situation and market pain points, on November 19, 2021, He Rui led a cross-field team to officially launch the Yuejian AI Community Chain project, taking digitalization as the core starting point, reconstructing the operation logic and business model of beauty industry chains, and creating a national affordable hairdressing chain brand that adapts to mass consumption and operates steadily.
Polish the system through offline practice to build exclusive digital core capabilities for the beauty industry
Different from the general beauty industry software on the market, Yuejian abandons the closed-door R&D mode of pure Internet teams, and adheres to the core development path of "polishing the system in stores, empowering expansion with the system". The core team of the project integrates senior offline operation talents of the beauty industry and Internet technology R&D talents, takes physical community stores as the implementation carrier, excavates real pain points from front-line practical scenarios, and continuously iterates and optimizes digital products.
After years of deep cultivation and polishing offline, Yuejian has built a full-process closed-loop SaaS management system, covering core functions such as online reservation and number taking, digital intelligent store inspection, store material and consumable management, standardized staff training, and visual analysis of store data, and superimposed the capability of AI intelligent beauty customized services, to realize the digitalization, standardization and intellectualization of the whole process of store operation. Relying on the massive front-line operation data accumulated from 40 offline joint stores, 170,000 online precise members and 800,000 real service orders at the current stage, Yuejian continuously optimizes system functions and service logic, forming scenario-based and practical technical advantages that cannot be replicated by pure software enterprises.
At the same time, Yuejian innovates to create a dual-service scenario mode, and simultaneously lays out in-store hairdressing and door-to-door convenient hairdressing services, to fully cover the mass consumption demands of different circles and different scenarios. In the core store cooperation mode, the project adopts a differentiated joint operation system, builds an independent and compliant financial management and account sharing mechanism, the daily operating cash flow of the store directly enters the independent account of the joint operation partner, and the headquarters is only responsible for the output of brand standards, technical training, system empowerment and operation support, and never touches the operating funds of the store in the whole process, which fundamentally avoids the capital risk problem of traditional beauty industry chains and greatly reduces the operation concerns of entrepreneurs.
At present, Yuejian has formed a mature product iteration mechanism, and more than 70% of product optimization and updates come from the real feedback of C-end users and B-end joint operation partners. All new system functions are prioritized for internal test implementation in its own stores, and after verification of feasibility and stable effect, they are fully promoted to all joint stores, so as to ensure that digital tools fit the real operation scenarios, solve practical operation problems, and effectively improve the industry pain points of traditional stores such as cumbersome management, difficult talent replication and inconsistent standards.
Two-way closed loop of chain + SaaS to build a sustainable commercial system
Relying on the dual advantages of digital technology and joint operation mode, Yuejian builds a two-way business closed loop of "empowerment of physical chains, revenue increase of technical products", and the two business lines work together to drive the steady growth of the brand.
The offline business takes the lightweight joint operation mode as the core, standardizes the implementation of community AI intelligent beauty stores, undertakes the daily mass hairdressing consumption demand with the service mode of affordable, transparent and no sales promotion, and forms stable and sustainable physical operation income. The online digital business takes the self-developed vertical beauty industry SaaS system as the core, first serves all joint stores internally, completes practical polishing and function optimization, and after the product is mature, outputs a complete set of digital management solutions for small and medium-sized beauty industry chains and individual beauty industry entrepreneurs externally, empowers the industry upgrading through technical services, and opens up a new technical revenue channel.
In terms of user layout, the project accurately covers two core customer groups: C-end mass consumers and B-end beauty industry entrepreneurs. The C-end relies on multiple channels such as mini-program online reservation, short video traffic, and offline drainage of community stores to provide users with cost-effective, high-efficiency and stable-experience hairdressing services. The B-end relies on the mature joint operation system, industry resources and content matrix to empower small and medium-sized beauty industry practitioners to operate in a standardized, digital and compliant way.
For future development plans, Yuejian has formulated a clear phased growth path. In the short term, it will fully implement the upgrading and transformation of AI intelligent beauty stores, complete the iteration and optimization of the stock store system, and continue to expand the layout scale of offline joint stores. In the medium term, it will fully open the practically verified beauty industry SaaS system to the public, serve B-end customers in the industry on a large scale, and realize the commercialization of technology. In the long term, it will continue to consolidate the volume of offline chains and the barriers of digital technology, and realize the simultaneous rapid growth of the two business lines of physical stores and SaaS technology.
The Yuejian team said that hairdressing is a just-needed physical track close to people's livelihood. The real core demand of the industry is not fancy marketing concepts, but stable service standards, efficient management modes and safe operation systems. Relying on the industry experience of deep cultivation in the front line and self-developed digital capabilities, the team continues to implement practical, down-to-earth and efficient beauty industry solutions, which not only allows ordinary consumers to enjoy worry-free, affordable and standardized hairdressing services, but also helps beauty industry entrepreneurs reduce operation difficulty, avoid operation risks and achieve steady entrepreneurship. The smooth implementation of this Pre-A round of financing will further help Yuejian accelerate the popularization and implementation of the new paradigm of the digital beauty industry.