Haier Smart Home, the No.1 Chinese enterprise in its industry, has carried out a full iteration of its AI-related products and solutions at IFA 2026.

September 2026, Berlin.

After 102 editions, the IFA show sets its theme as "Innovation For AI". But stepping into the Haier Smart Home exhibition area, you will witness a complete iteration spanning from products, to scenarios, and further to lifestyles.

Haier, Candy and Hoover three major brands appear on the same stage, with a series of tech products equipped with AI Eye 2.0 unveiled, as well as three AI scenarios of smart living room, smart laundry and care, and smart diet fully implemented. What is more noteworthy is the first centralized debut of embodied robots, laundry robots, cleaning robots and companion robots.

In the European market, Haier Smart Home ranks first among Chinese enterprises in the overall share of white goods. In the global market, Haier has taken the first place in global retail volume of large home appliance brands for 17 consecutive years, and Haier Smart Home has obtained the certification of Euromonitor International as the world's No.1 enterprise in smart home sales, realizing the transition from No.1 in home appliances to No.1 in smart homes.

These figures prove that Haier Smart Home stands firm in the AI era.

01

Iteration of AI Technology: The Core Foundation of Haier Smart Home

To judge the AI capability of a company, the key is to see whether its strength is "suddenly achieved this year".

In July 2026, Haier Smart Home ranked first in the number of disclosed smart home invention patents worldwide with 2319 published patent applications, taking the top spot for 15 consecutive years. Behind this achievement is the long-term accumulation of 788 original technologies and 106 AI patents.

These technological precipitations have turned into tangible products that can be seen and touched at the IFA site.

AI Eye 2.0 endows home appliances with the capabilities of perception, thinking and active service.

The Seeker multi-compartment precision storage refrigerator is the industry's first home health fresh-keeping intelligent agent that realizes "full-link active food management".

The 4-drum all-in-one AI laundry and care intelligent agent integrates partitioned washing, extreme stability, home flush-mounting and AI collaboration into one single device.

The details are even more impressive: the Horizon refrigerator is equipped with AI magnetic control fresh-keeping technology, which enables the protein retention rate of chilled fresh meat to exceed 95% after 10 days of refrigeration;

The A-35% ultra-energy-saving refrigerator is 35% more energy-efficient than the highest Class A standard of the new European regulation, and has also obtained the VDE "Class A Silence" certification.

What Haier Smart Home demonstrates are mature solutions that have already entered European households.

02

Iteration of AI Application: Not Just Products, But Full Home Scenarios

The AI roadmap of Haier Smart Home is to make the entire home more proactive.

In the smart living room, AI independently decides the optimal storage and cleaning solutions; in the smart laundry and care scenario, the whole process of clothes from washing to drying is independently decided and operated without manual intervention; the smart diet scenario connects the full chain of "purchasing, storage, management, retrieval and cooking", and has won the IFA Outstanding Innovation Achievement Award.

Among them, robots are the most remarkable evolution in this year's IFA exhibition area.

The embodied robot completes intelligent food planning and partitioning, and adaptive position adjustment for storage; the laundry and care embodied robot realizes full-process automation from putting clothes in to drying; the cleaning robot can identify small items on the ground and store them automatically, with AI Eye accurately identifying stains and adaptively adjusting mopping strength; the companion robot provides fall detection, medication reminder and emotional interaction for the elderly. The main body of Haier W3 exoskeleton robot weighs only 1.75 kg, and provides a maximum assistance of 16 Nm for a single leg.

This is not the end: under the "home + vehicle" scenario, device operation is automatically triggered when users drive away from home or return home; under the "home + community" scenario, abnormal situations are synchronized to the property management at the first time. The overseas SmartHQ platform has more than 5 million active users, over 21 million connected products, and more than 6500 ecological resources. The monthly active users of the domestic Smart Home App have exceeded 16 million, and the monthly active growth rate of Agent has reached 93%.

03

Globalization of Capabilities: Global Verification of Haier Smart Home's AI Strength

The status of No.1 among Chinese enterprises is not self-proclaimed, but voted by European users with their purchases.

Refrigerator category: No.1 in global retail volume for 18 consecutive years, leading the European multi-door market. It ranks first in the multi-door segment in Spain, takes the first place in the freestanding segment and holds over 30% share in the multi-door segment in Italy, and ranks first in growth rate in the industry in the UK and France. The European orders of the Horizon series have exceeded 60,000 units.

Washing machines: from January to July this year, its share in Europe reached 15.8%, ranking second in the industry and first among Chinese enterprises. It ranks first with a 15.1% share in the ultra-thin category, and takes the first place in the washer-dryer category. It ranks first with a 25.6% share in the online channel in Italy, takes the first place in sales growth rate in France, and ranks first with a 14.1% share in the online channel and 28.2% share in the top-loading segment in Spain.

The overall share of wine coolers reaches 21.9%, ranking first in the market, and taking the top spot in France, Italy and the UK.

Europe is extremely strict with energy consumption and responsibility. Haier Smart Home also showcased on site refrigerators that are 35% more energy-efficient than the highest Class A standard of the EU, washing machines that are 75% more energy-efficient than Class A, dishwashers that are 70% more energy-efficient than Class A, as well as the highest energy efficiency rating for range hoods and ovens. Green performance is the prerequisite for entering European households.

The 3-drum washing machine is even more a landmark case:

After being launched in Italy, the product is priced at over 1000 euros, with a price index reaching over 250. On the day of release, the page view of the official website surged by 115% month-on-month, becoming a popular product in the local high-end laundry and care track.

In fact, it is not difficult to sell one product to many countries. What counts as real globalization is to export capabilities. The judgment put forward by the senior management of Haier Smart Home this year is very clear:

Haier Smart Home is going through the second half of globalization, where "stable operation" has more strategic value than "rapid expansion". With 35 industrial parks and 173 manufacturing centers, it has brought 10 core capabilities including R&D, supply chain and logistics to the whole world, realizing in-depth global layout.

At the terminal, Haier Smart Home is also actively promoting the "integration of four networks". For example, the HUB warehouse in southern Italy of the logistics network optimizes distribution efficiency, and the multi-modal transportation and CKD solutions hedge against geopolitical and cost risks. The service network covers more than 100 countries with tens of thousands of engineers, and the hOn App allows users to monitor energy consumption in real time and troubleshoot faults by themselves.

The global co-creation of the 3-drum washing machine is another sample: the R&D team in Qingdao leads the structure design, the European team focuses on precise control of the water circuit, the Australian team optimizes the power system, it is added with fragrance retention function for the hot and humid climate in Vietnam, achieves A-35% energy efficiency for the European market, and expands the drum diameter to adapt to robes for the Middle East market.

In-depth localization is also reflected in the understanding of daily life itself: Haier Smart Home's Horizon refrigerator is designed with 700-liter capacity and 100% independent ice-making system to cater to the habit of European users who do large-scale shopping once a week. Haier Smart Home can truly understand your demands.

04

The Growth Trajectory Keeps Extending

Looking at the AI evolution of Haier Smart Home from the IFA show, one judgment is already clear:

The AI capability of Haier Smart Home is a kind of capability that grows naturally from within. From technology patents to product implementation, from single-product intelligence to scenario collaboration, from China-based R&D to global co-creation, every step points to the same direction: transforming AI from a function to a lifestyle, and transforming globalization from product export to capability export.

For investors, what the IFA show presents is not the optimism of single-quarter shipment volume, but whether the "regional resilience plus global collaboration" can be continuously converted into market share, price index and brand premium. The most demanding European market has already given a preliminary answer — the position of No.1 among Chinese enterprises is earned by in-depth understanding of local lifestyles.

Product export is the expansion of branches and leaves, while capability export is the consolidation of deep roots. "No domestic market support means no stability, no overseas market layout means no strong competitiveness". Haier Smart Home is writing this sentence into its financial report quarter by quarter.

This article is compiled based on public materials, for information exchange only, and does not constitute any investment advice

This article is from the WeChat Official Account "Jinduan" (ID: jinduan006), author: Jinduan Research Institute, published with authorization from 36Kr.