Peru's organic specialty coffee fills a niche gap, Jinchen Trading seeks financing

I. The Prominent Chaos in Coffee Food Safety in the Industry Creates a Huge Market Gap in the Organic Specialty Segment

China's coffee consumption market continues to expand, with mass consumption gradually shifting toward health orientation, quality emphasis, and traceability. However, the industry as a whole still faces noticeable quality irregularities. Most mainstream coffee beans on the market belong to commercial blended grades, commonly suffering from issues such as excessive pesticide residues, mildew, artificial flavor additives, and incomplete traceability chains. The majority of brands follow the mass-produced low-price route, while very few enterprises delve into the niche segment of specialty coffee featuring pure imports, zero additives, and dual organic certifications. This has turned authentic imported organic specialty coffee into a blue-ocean untracked area in China's coffee industry, with scarce direct competitors.

Peru is the world's largest producer and exporter of organic coffee, boasting the world's largest certified organic coffee planting regions. The specialty organic beans produced there feature a clean and pure flavor, making Peru a core representative origin for the global organic coffee category. As domestic consumers' awareness of healthy consumption rises, high-end households, specialty coffee shops, and government-enterprise procurement groups are increasingly favoring pesticide-free, original ecological, traceable imported Peruvian organic coffee products, and are willing to pay long-term premiums for specialty coffee with high quality and strict safety standards. However, current market supply is severely insufficient. There are very few local enterprises that hold official foreign cooperation qualifications, dual international organic certifications, and a stable direct procurement chain from Peruvian estates, leading to long-term scarcity of high-quality premium supply and a significant mismatch in the industry's supply-demand structure.

Yuanfang Haowu, a domestic high-end specialty private-domain platform, features a strict artisan selection system, has accumulated 3 million precise high-end consumer members, and currently operates 14,000 offline authorized franchised stores, with a long-term plan to expand to 30,000 locations. The platform has a long-term, large-volume wholesale procurement demand for imported, zero-additive, traceable specialty essential categories, with an extremely large national wholesale sales foundation, providing a mature large-scale implementation scenario for high-quality Peruvian organic coffee.

II. Jinchen Trading Builds an Exclusive Peruvian Organic Coffee Supply Chain, Backed by Both National-level Foreign Affairs Exhibitions and Official Media

Zhongshan Jinchen Trading Co., Ltd. has focused on the import and export of Peruvian organic specialty coffee for 8 years, specializing in the introduction and quality control of authentic native Peruvian organic coffee. It is one of the few local enterprises in China that has established long-term and stable economic and trade cooperation with the Commercial Section of the Peruvian Embassy in China and the Peruvian Consulate General in Guangzhou. Leveraging the endorsement of official foreign affairs resources, the enterprise has obtained exclusive referrals from the consulates, connected with century-old Peruvian organic coffee estates, and built an exclusive supply chain system featuring direct procurement from the source with no intermediate distributors.

Its Peruvian raw organic coffee beans simultaneously hold the US USDA organic certification and EU organic certification. The beans are entirely grown naturally in original ecological mountain areas, with no chemical fertilizers, pesticides, or artificial flavor interventions. The product quality testing standards exceed those of similar specialty coffee sold by Sam's Club, making it a rare high-quality original ecological organic coffee category in the industry.

In terms of foreign economic and trade cooperation and national-level exhibitions, the enterprise possesses industry-scarce official exhibition participation records: the company continuously secures a booth in the Peru National Pavilion at the China International Import Expo every year, regularly showcasing the achievements of Peru's organic specialty coffee industry at the national-level opening window; it has also been invited for many consecutive years to the Sino-Foreign Agricultural Products Economic and Trade Matching Conference hosted by the Ministry of Commerce of China, participating in national-level agricultural product import and export exchanges as a representative local foreign trade enterprise in Zhongshan, serving as a continuously officially recognized demonstration entity for Sino-Latin American non-governmental economic and trade cooperation.

In terms of national-level brand endorsement, the high-end quality selection platform Yuanfang Haowu has successfully been featured on CCTV-1's *National Brand* program, appeared at the 2026 CCTV Spring Festival Gala, winning dual national-level official honors and entering the high-quality brand matrix recognized by Chinese consumers. As the core coffee supplier of Yuanfang Haowu, Jinchen Trading fully shares the platform's official authoritative endorsements from the CCTV program and Spring Festival Gala, with its brand credibility and quality control standards aligned with the national-level selection system.

Additionally, the enterprise's products have been pre-selected for Xinhua News Agency's *Craftsman Quality Goods Selection* live streaming program. Once working capital is in place, the national official live streaming promotion will be launched to disseminate the long-term artisan quality control concept. The enterprise operates an offline Dinduo South America Life Hall, located opposite the Zhongshan Municipal Government, which integrates functions of foreign trade exhibition, government-enterprise reception, and specialty retail. Leveraging Yuanfang Haowu's vast national wholesale channel system, the platform has mature access for bulk supply to tens of thousands of stores. Currently, the enterprise has not fully entered the offline wholesale channel only due to insufficient working capital that prevents large-volume stockpiling, and can quickly supply stores across the country in bulk once financing is obtained.

III. Massive National Wholesale Channels Await Implementation, with Capital Support to Fill the Gap in the Organic Coffee Segment

This time, Jinchen Trading plans to raise 3 million yuan in working capital, which will be exclusively used for bulk price-locked procurement of Peruvian raw organic coffee beans at the source, upgrading the import quality control system, preparing for distribution across national wholesale channels, and ensuring compliant brand operations.

At this stage, the enterprise has formed multiple core barriers that cannot be replicated by peers: exclusive consulate foreign cooperation resources, a direct procurement supply chain from century-old estates with dual organic certifications, exclusive source advantages from the world's core organic coffee origin, exhibition records at the CIIE and Ministry of Commerce national-level events, and dual national-level media endorsements from CCTV and Xinhua News Agency. Backed by the mature business foundation of Yuanfang Haowu's 3 million high-end members and tens of thousands of stores for wholesale, the project has no market weaknesses or competitive pressure. The only development bottleneck is insufficient working capital, which prevents the bulk output of high-quality products and misses the window for large-scale national distribution.

In its long-term development plan, Jinchen Trading will continue to leverage the official economic and trade resources of the Peruvian consulates, delve into Sino-Latin American non-governmental agricultural product economic and trade exchanges, and continuously participate in national-level commercial and trade exhibitions. Once capital is in place and stockpiles are sufficient, the enterprise will fully enter the wholesale system of Yuanfang Haowu's offline stores nationwide, simultaneously launch Xinhua News Agency's official live streaming promotion, and continuously amplify the endorsement advantages of national-level platforms. The enterprise will always adhere to the bottom line of artisan quality, reject the impetuous industry model of flavor additives and low-price mass production, focus on creating clean, safe, traceable authentic Peruvian organic specialty coffee, fully fill the gap in China's high-end organic coffee segment, and build a leading benchmark brand for Peruvian organic specialty coffee in China.