Build the core with civilization and strive for symbiosis —— The 2026 Tiger Roar Ceremony came to a successful conclusion.
You can go fast alone, but far together. The future of business is never about breaking through in isolation, but about the symbiosis and co - prosperity of a community. This grand event gathered consensus and sparked wisdom. From the speculation on business civilization to the co - creation of symbiotic paths, it broke down barriers and eliminated internal strife, confirming the true meaning of the business civilization community.
On May 29th, the 2026 Huxiao Grand Ceremony with the theme of "Building a Business Civilization Community" successfully concluded in Shanghai.
The agenda of this forum was arranged in a compact and efficient manner, fully presenting the whole process from value transmission to consensus building. Ji Mo, a well - known economist, Hu Yong, a well - known scholar from Peking University, Hu Yanping, a well - known scholar in the digital economy field, and Deng Jianguo, a professor at Fudan University delivered opening speeches and shared important views on core issues such as the international economy, artificial intelligence, and communication transformation.
Since the opening, the popularity of the forum has continued to rise. Mainstream media, brand owners, industry leaders, industry elites, experts and scholars gathered at the venue. The General Manager's Office of China Media Group, Focus Media, and Weibo and other mainstream media, Shanghai Museum, TCL, Wanglaoji, Golden Throat, Mayinglong, Balabala, KUKA Mattress, Yilian, a2 and other brand owners, as well as PureblueAI, Yuanyi Information, Shanghai Film Yuan, Yaohuo HOTOP, Buxi and other industry companies appeared at the forum. A total of more than 200 brand owners and more than 500 industry executives attended the forum on - site, demonstrating the wide coverage of high - end scenarios.
Many mainstream media such as Jiemian News, NetEase News, Phoenix Network, Sohu News Client conducted follow - up reports on the forum. Many online platforms such as Weibo, Phoenix Network, Sohu live - streamed the whole event, and the number of online viewers exceeded 1.3 million. In addition, the organizer also conducted a text - and - picture live - stream of the forum in more than 40 private communities, fully penetrating the digital industry marketing circle.
These data show that the influence of the Huxiao Grand Ceremony continues to rise, and it has successfully radiated from the digital industry to the entire market, fully demonstrating the style of the mainstream platform for digital brand marketing.
Civilization as the Core, Anchoring the Direction of High - quality Business Development
On the second day of the grand ceremony, a forum with the theme of "Breaking the Deadlock through Symbiosis: Activating New Business Momentum" was held. This session was hosted by Ding Haiyun, an expert in brand marketing strategy.
First, Xu Lijun, the deputy convener of the General Manager's Office of China Media Group delivered a special speech titled "The Three 'Outlooks' of China Media Group's Value".
Xu Lijun said that many precious core values, such as the unique authoritative credibility, in - depth influence, national emotional resonance, and social public value of China Media Group, cannot be fully quantified by data. However, they are the invisible forces that can enhance the brand's height, support the brand to cross the industry cycle, and resist market risks.
The new manifestation of China Media Group's value today also includes national narratives, which further deepens and enhances the endorsement effect of the national platform. The national stage and major national scenarios are not ordinary traffic entrances, but the coordinates of the nation's collective memory. With the national - level cohesion, they boost the brand power of the whole nation. In addition, in the AI era, China Media Group naturally becomes the highest - level credible data source for large models, the core node of the credible knowledge network, the factual anchor point of large models, the natural corrector of large - model hallucinations, and the alignment standard for AI semantic value.
Then, Xu Lei, the deputy director of the Resource and Product Department of the General Manager's Office of China Media Group shared "The Six - Degree Strategy of China Media Group's Value".
China Media Group forms the "Six - Degree Strategy" with "height, credibility, scarcity, temperature, breadth, and span" to build a growth foundation for brands. Through rich cases such as Galaxy General, Geely, Gree, Great Wall, NIO, KUKA Home, vivo, and McDonald's, it was explained that as the recorder and disseminator of major national events, China Media Group anchors the brand's height with irreproducible historical moments; as the highest - level credible data source in the AI era, it strengthens the brand's credibility with authoritative endorsements; with scarce and exclusive resources, the temperature of humanistic creation, the ability of full - domain coverage, and the global communication potential, it forms an irreplaceable competitive barrier. China Media Group will continue to explore with enterprises "how to maintain the certainty of brand growth in the AI era".
Chen Peng, a professional partner of Focus Media shared "The Digital and Intelligent Evolution Path of Traditional Media under AI Symbiosis".
Chen Peng believes that the essence of marketing is to find the right people, say the right things, build a brand with low cost and high efficiency, and achieve premium. AI can empower the entire advertising chain, but human creativity, empathy, and decision - making ability are irreplaceable. The digital and intelligent evolution of offline media can complete the full - chain attribution, break through the closed - loop from offline advertising to instant conversion, and reconstruct the logic of offline advertising.
Lu Yang, the founder & CEO of PureblueAI delivered a keynote speech titled "Let Brands Resonate with AI: AI - Driven Word - of - Mouth Marketing Driven by Scientific GEO".
Lu Yang focused on the marketing transformation in the AI era and proposed that "scientific GEO" is the key to brand breakthrough. AI has become a new underlying operating system for business, giving birth to "intention e - commerce". Prompts have become new shelves, and the transaction chain has evolved from people looking for goods and goods looking for people to a two - way approach between people and goods.
Different from traditional SEO, GEO takes model intention understanding as the core. Through algorithm optimization of content, matching user intentions, and increasing the weight of AI adoption, it upgrades content marketing from a "language problem" in the Internet era to a "mathematical problem" in the AI era. PureblueAI provides full - chain AI word - of - mouth marketing services with four scientific systems of process, method, tool, and standard, helping brands improve their exposure and reputation in the AI context and gain competitiveness and growth.
Chen Yuanyuan, the senior director of the industry strategy of the Weibo Business Data Strategy Center shared "Developing Hot - Spot Capabilities: Transforming Short - Term Hot Spots into Long - Term Brand Mental Assets".
Chen Yuanyuan shared that Weibo proposed to build four core capabilities around hot - spot capability building: predictable, traceable, amplifiable, and sustainable, aiming to transform short - term hot spots into long - term brand mental assets.
The predictable ability can insight into social emotions and trends and make early arrangements for potential hot spots; the traceable ability can dig out hot - spot communication cut - ins and user feedback in real - time and dynamically optimize the communication strategy; the amplifiable ability can achieve exponential diffusion of voice volume through scenario deduction, user experience, and word - of - mouth fission; the sustainable ability can precipitate the value of hot spots, strengthen mental memory, and form long - term compound growth.
After the speech session, a round - table dialogue titled "New Consensus on Business Civilization" was held.
The dialogue was hosted by Yuan Jun, the vice - president of industrial digitalization of Weilan Yunchuang and the founder of Fuman Jiangzhi Brand Strategy Consulting Agency. Deng Chen, the secretary - general of the Brand Going Global Ecosystem Working Committee of the China Business Advertising Association and the CEO of Rootify, Chen Subai, a professor and doctoral supervisor at the School of Journalism and Communication of Xiamen University, and Wang Kaihang, the general manager of advertising strategy and marketing at iQiyi participated in the dialogue together.
Deng Chen believes that currently, traditional overseas media are in decline, and it is difficult for brand self - broadcast content to be recognized. The fragmented service provider system leads to marketing disconnection. The rising local content creators on overseas platforms are a key opportunity. Enterprises should cede part of the creative rights, respect local cultures, expand the content scale, and increase the creative density. Through co - creation by a large number of local content creators, they can break through the marketing chain and achieve brand implementation and user reach.
Chen Subai believes that the academic and industrial circles resonate with each other by focusing on scenario marketing. A scenario consists of "place" and "situation", and the core is to insight into the deep - seated needs of human nature, which can solve the problems of traffic and brand rooting. Users should be transformed from 'consumers' to 'life participants', returning to the human - centered thinking, avoiding being wrapped up by short - term traffic, and implanting the brand into the user's mind through scenarios.
Wang Kaihang believes that current consumption values symbolic meaning more than just function, and the latter is prone to fall into a red - ocean competition. Symbolic consumption can be divided into three categories: face - saving, self - pleasing, and one - way emotional value. iQiyi can shape the brand positioning through TV dramas and create an experience through variety shows to help achieve brand premium.
Symbiosis, Co - creation, and Co - evolution
As the third parallel forum of the Huxiao Grand Ceremony, the 5th AI Marketing Forum was also held simultaneously in the morning.
The forum was themed "Symbiosis, Co - creation, and Co - evolution", focusing on human - machine collaboration, technology implementation, and business value reconstruction, facing the opportunities and challenges of AI marketing, and exploring new possibilities for technology to empower brands and data to drive growth.
Closing Speech
At the end of the forum, Ding Junjie, the acting president of the China Business Advertising Association delivered the closing speech.
Ding Junjie believes that every link of this forum, from cutting - edge speculation to practical analysis, from academic insights to ecological consensus, bears deep thinking about the future of the industry. He highly affirmed the annual theme of the Huxiao Grand Ceremony, which has always been in sync with the times and led the industry; highly recognized the rich thought - provoking reports of the forum, which opened the door of thought with the power of speculation; and also appreciated the rich case studies of the forum, which empowered the industry's growth with practical wisdom.
With the end of the closing speech, the 2026 Huxiao Grand Ceremony came to a successful conclusion. All the sharing and consensus of this forum will become valuable assets for the industry's development. In the future, the Huxiao Grand Ceremony will continue to aim at "Building a Business Civilization Community", join hands with industry partners, break through the deadlock through symbiosis, and start anew with value, jointly writing a new chapter in China's business civilization.
The 2026 Huxiao Grand Ceremony officially released "The 2026 CGO Brand Growth Handbook", which was jointly compiled by the organizing committee of the Huxiao Awards and the organizing committee of the CGO Summit. It gathered the insights of nearly 200 industry practice experts, analyzed brand growth strategies, full - domain operation methods, and classic cases, providing practical references for industry insiders.