"AromeManpo" completed a nearly 100 million yuan Series B financing. This year, the number of its offline stores will exceed 10.

Author |  Zhong Yixuan

36Kr learned that AromeManpo, an emotional skincare brand focusing on aromatic healing, has recently completed a nearly 100 million yuan Series B financing. The investor is Yingtong Holdings, and Miumian Capital served as the exclusive financial advisor. After the transaction is completed, Yingtong Holdings will acquire a 15% equity stake in Hangzhou Day and Dream Biotechnology Co., Ltd. (the parent company of AromeManpo) after the capital increase.

AromeManpo was founded in 2013. The brand's inspiration initially came from the decades - long aromatherapy background of its founder, Jiang Teng. Inheriting the European aromatherapy system and integrating the wisdom of Eastern and Western plants with cutting - edge fermentation technology, it uses fragrance as a guide and adheres to the brand positioning of "aromatic healing, emotional skincare", leading users on a sensory journey back to the essence. The brand has currently launched two efficacy - based aromatherapy facial care lines, the "Tuberose Light - Sensing Fermentation Series" and the "Black Iris Revitalizing Gold Series", and created two content sections, the "Plant Illustrated Book" and the "Oriental Intangible Heritage" x Chinese Festival IP, extending science, humanities, and nature to body care and fragrance products.

The brand spokesperson of AromeManpo, Jing Boran

Jiang Teng told 36Kr that the funds from this financing will be used for offline store layout, product R & D, and overseas market expansion. "This cooperation is not just a simple introduction of funds. It's more like a strategic alignment. AromeManpo and Yingtong highly agree on the brand concepts of emotional skincare and Oriental aromatherapy, and Yingtong can also help AromeManpo quickly open offline stores." Jiang Teng said.

In terms of offline store layout, AromeManpo has currently opened 5 direct - operated stores, covering core first - tier cities such as Shanghai, Hangzhou, and Nanjing. In addition, AromeManpo will add 6 more offline stores in cities including Shenzhen, Shanghai, Beijing, Guangzhou, and Chengdu.

In the long - term store planning, AromeManpo focuses on new first - tier and second - tier core cities. The store models are divided into flagship stores (such as the Shanghai Donghu Road store) and small retail stores. The flagship stores cover an area of 300 - 500 square meters, offering a full range of products including skincare, body care, and fragrances. They also integrate herbal tea and specialty drink bars to create an immersive Oriental aromatherapy five - sense healing space. The 40 - 100 square - meter small retail stores will be located in high - end core business districts, focusing on efficient product sales and market penetration.

Jiang Teng revealed that AromeManpo is expected to add 8 - 10 stores in 2027, and the total number of stores nationwide will exceed 20 at that time.

Store scene

In terms of products, tuberose is not only the first aromatic plant of AromeManpo but also the core raw material of its first - created efficacy - based aromatherapy skincare series. Currently, AromeManpo has launched products in the "Tuberose Light - Sensing Fermentation Series", including essence water, essential oil/cream, cleansing honey, mask, and eye oil.

In October 2024, AromeManpo jointly established an Aromatherapy Research Center with Jiangnan University, focusing on the R & D of core plant raw materials and the scientific verification of emotional skincare, and continuously refining the core raw material formula of tuberose. Currently, AromeManpo has obtained two patents for core tuberose raw materials, namely tuberose fermentation liquid, tuberose extract, and its preparation method and application, which have been fully applied to star products such as essence water, essential oil, and eye oil. This year, AromeManpo will continue to deeply explore the R & D of the whole tuberose plant. Targeting the other parts of the tuberose, it focuses on repair and anti - aging effects, complementing the antioxidant and brightening effects of the raw materials.

"It is expected that by 2028, AromeManpo will obtain 4 patents for tuberose raw materials and 2 new raw material filings from the National Medical Products Administration." Jiang Teng said. Currently, AromeManpo has achieved independent traceability and technological breakthroughs for tuberose raw materials. The brand has built its own single - petal tuberose cultivation base in Yunnan. The antioxidant active ingredients such as flavonoids and polyphenols in this variety are significantly better than overseas varieties, providing a natural base for product efficacy.

Tuberose Light - Sensing Series

In terms of expanding the core product line, in March this year, AromeManpo launched the "Black Iris Revitalizing Gold Series". Its raw materials are taken from the native cells of the roots of the black iris in the Tianshan Mountains in Xinjiang, focusing on the high - end anti - aging and repair line and building a high - end efficacy product matrix.

In addition to product R & D, AromeManpo is also continuously promoting market awareness of emotional skincare and taking the lead in conducting relevant scientific research on emotional skincare, including sensory experience research, cortisol regulation verification, and molecular efficacy evidence chain. By monitoring users' brainwaves and cortisol changes, it scientifically verifies that aromatherapy ingredients can effectively reduce skin inflammation and improve emotional skin sensitivity problems. In the future, the brand will introduce special patents, papers, and scientific research data to fill the gap in the domestic scientific verification of emotional skincare.

36Kr also learned that in 2025, AromeManpo's full - channel GMV reached 600 million yuan. Among them, the essence water, essential oil, and eye oil in the Tuberose Light - Sensing Fermentation Series product line contributed more than half of the total sales. Jiang Teng said that in the future, the high - end repair product line of the "Black Iris Revitalizing Gold Series" will become the second growth curve for AromeManpo.

In terms of the overseas market, AromeManpo's global layout has officially accelerated. Jiang Teng told 36Kr that next year, AromeManpo will first enter the markets in Hong Kong and Macau, China. After completing the initial overseas layout, it will then expand to core cities in Japan, South Korea, and Southeast Asia, relying on the high acceptance of fragrances and the large overseas Chinese population in these regions to explore the overseas market.

"Different from the previous models of Chinese brands going global mainly through cross - border e - commerce and overseas collection stores, AromeManpo aims to open high - end independent experience stores." Jiang Teng said. Yingtong will provide core channel support for AromeManpo and help it quickly open offline stores in Hong Kong and Macau, as well as high - end special channels such as airports and duty - free shops in the future.

Previously, AromeManpo had successively completed Pre - A, Series A, and angel - round financings with a total amount of tens of millions of yuan. The angel - round investor was Cathay Capital, the Pre - A round was jointly invested by Neixiang Fund and Cathay Capital, and the Series A investor was Challenger Venture Capital.