The full agenda (including the guest lineup) of the 2026 Tiger Roar Festival is released for the first time | Blockbuster
The highly anticipated 2026 Tiger Roar Ceremony will grandly kick off from May 28th to 29th at Hyatt Regency Shanghai Global Harbor.
As an influential annual event in the digital business field, this year's ceremony takes "Building a Community of Business Civilization" as its core theme. It brings together top global industry leaders, academic experts, corporate elites, and practical practitioners. Breaking through the boundaries of different fields and integrating diverse perspectives of economy, society, humanities, and technology, it creates a top - level intellectual feast with profound thoughts, practical value, and industry influence, injecting new impetus into the high - quality development of digital business.
May 28th: Wisdom Collision and Case Empowerment
Morning · Opening Forum: A Cross - border Intellectual Feast
On the morning of the first day of the ceremony, the opening forum will invite four heavyweight cross - border guests to deeply analyze the future landscape of digital business from multiple dimensions: Ji Mo, the Chief China Economist will analyze macro - economic trends and business opportunities; Hu Yong, a professor at Peking University will interpret the value reconstruction in the digital age from a humanistic perspective; Hu Yanping, a well - known digital economy scholar will discuss the business innovation path in social transformation; Deng Jianguo, a professor at Fudan University will share the underlying logic of core capabilities in the AI era to dispel industry involution anxiety.
Afternoon · Appreciation of Outstanding Winning Cases of the 17th Tiger Roar Awards
In the afternoon's case appreciation session, 14 outstanding winning enterprises of the Tiger Roar Awards will bring forward - looking practice sharing. They will disassemble the innovation logic and practical experience behind successful cases from four dimensions of user insight, technology empowerment, effect growth, and scenario experience, providing a replicable growth methodology for the industry.
Afternoon · Parallel Forums: E - commerce & Automobile
In addition to the main forum, the First E - commerce Marketing Forum and the Sixth Automobile Marketing Forum will be held simultaneously on the afternoon of May 28th. The vertical sub - forums precisely focus on industry pain points and directly target the core of marketing growth. From macro - trend judgment and cutting - edge idea collision to benchmark case disassembly and in - depth exploration of vertical tracks, the 2026 Tiger Roar Ceremony, with its diverse perspectives, practical insights, and cross - border empowerment, brings together top - notch industry wisdom and high - quality practices, building a high - end platform for digital marketing practitioners to exchange, learn, and connect resources, and jointly explore new directions for business breakthroughs in the era of stock.
May 29th: Ecological Collaboration and Honor Conferred
Morning · Symbiotic Breakthrough: Activating New Business Impetus
As the core and finale part of the ceremony, the main venue will closely follow the annual theme of "Building a Community of Business Civilization" and focus on the collaborative development of the digital business ecosystem. It will specially invite leading industry institutions such as the General Manager's Office of China Media Group, Focus Media, PureblueAI, Weibo, and iQiyi to jointly discuss innovative models of ecological co - construction and resource sharing, promoting the healthy and sustainable development of the digital business ecosystem.
Morning · Parallel Forum: AI Marketing Forum
Technological changes are driving the marketing field into a brand - new symbiotic era. The Fifth AI Marketing Forum, as an important part of the Tiger Roar Ceremony, focuses on the implementation of AI technology in the entire marketing chain. Centering around core topics such as intelligent content production, precise user insight, full - domain traffic operation, and integration of brand and effect, it brings together technology experts and practical operators to deeply disassemble the implementation path of AI - empowered brand growth.
Afternoon · The 17th Tiger Roar Awards Ceremony & Award - giving Dinner
In the closing session of the ceremony, the 17th Tiger Roar Awards Ceremony will present awards in categories such as marketing cases, creative works, e - commerce and technology, and benchmark teams. The gold, silver, bronze, and excellence awards will be announced on - site to witness the annual effective marketing results and innovative practices. The award - giving dinner, centered on paying tribute to the industry's backbone, will present awards such as Annual Brand, Leading Figures, and Rising Stars, integrating communication and recognition, discussing industry development together, and uniting the forces of the marketing ecosystem.
Complete Agenda · Full Guest Line - up
More exciting sessions and the guest line - up will be announced later. Stay tuned! From May 28th to 29th, the 2026 Tiger Roar Ceremony looks forward to your presence to jointly start this intellectual feast!