From "taking chances" to "precise matching", Dazhaoxiang redefines beauty industry investment promotion with AI.
China's cosmetics industry is undergoing a profound reshaping of its landscape.
In 2025, the scale of China's cosmetics industry officially exceeded one trillion yuan, becoming an undeniable growth pole in the global beauty market. Fengxian, Shanghai, and the Oriental Beauty Valley are the most representative industrial landmarks in this wave. Ten years ago, this area was still farmland, but now it has gathered nearly 2,300 cosmetics - related enterprises, nurturing more than 300 brands. In 2024, the industrial output value reached 14.53 billion yuan, with an average annual growth rate of 13.3%. One out of every four facial masks in the country is produced here, and more than 30% of the cosmetics registrants, filers, and licensed manufacturers in Shanghai are concentrated here. The Oriental Beauty Valley is steadily moving towards the goal of becoming the "Cosmetics Capital of the World".
However, the leap in industrial scale has also brought deep - seated anxiety at the investment promotion end: it is difficult for enterprises to find industrial parks, and it is also difficult for industrial parks to find enterprises. Especially in the fierce competition of the trillion - yuan market, the core competitiveness of industrial parks is no longer just space and policies, but the ability to precisely "strengthen the industrial chain" and "fill the gaps in the industrial chain" - strengthen existing advantageous links and supplement key missing parts of the industrial chain.
The cosmetics industry chain is extremely long - from raw material procurement to packaging material supply, from formula research and development to production and manufacturing, from brand operation to channel sales. When an enterprise selects a location, it is not simply looking for a factory building, but for an ecological niche where industrial chain resources are "readily available nearby". The reason why the Oriental Beauty Valley can attract a large number of well - known enterprises such as Shiseido, L'Oréal, Chando, and Pechoin to take root here is precisely because of its comprehensive industrial chain integration advantage of "raw materials and packaging materials can be found nearby, and contract manufacturing and testing services are available locally".
The problem is: when the founder of a cosmetics brand decides to expand production capacity and set up a new production line, how can he quickly find the most suitable "ecological niche" for himself? And when a large - scale industrial cluster like the Oriental Beauty Valley has high - quality industrial space and policy resources, how can it precisely reach those enterprises that truly have the intention to settle, are highly matched with the industrial positioning of the park, and can even fill the key short - board of the industrial chain?
The traditional answer is to "cast a wide net": participate in exhibitions, browse information platforms, make phone calls, and ask for introductions. Those who have been involved in investment promotion know very well about the efficiency.
Dazhaoxiang, an intelligent decision - making platform for industrial space, gives a simple and definite answer: "When enterprises choose a location, they can directly talk to the industrial park about the factory building." This is not only their brand slogan, but also a new investment promotion link based on AI agents. The Oriental Beauty Valley is the first practitioner and co - creator on this link.
Provide each enterprise with an "exclusive broker" to let the demand grow continuously
The location - selection needs of cosmetics enterprises are often not clear at the beginning.
A new - style brand focusing on efficacy skincare may initially only want to find a filling production line. However, after in - depth understanding, it is found that if the industrial park can provide clean workshops, supporting inspection and testing resources, and is close enough to the core raw material production areas, the overall operation efficiency will be greatly improved. In the traditional model, these needs are like "squeezing toothpaste" - the enterprise mentions one point at a time, and the intermediary passes on one point at a time. The information is continuously attenuated in multiple rounds of transmission.
Dazhaoxiang's approach is to provide each enterprise with location - selection needs with an exclusive digital broker called "Xiaolongxia".
This is not a cold search box. The enterprise owner can talk to "Xiaolongxia" at any time and tell it their conditions: what scale? What category? What are the requirements for the clean workshop? Which upstream and downstream supporting facilities are they hoping to be close to? Through continuous dialogue, "Xiaolongxia" will help the enterprise continuously supplement, refine, and even correct its demand portrait.
More importantly, it won't stop. Once it understands the enterprise's needs, "Xiaolongxia" will continuously search for matching industrial parks and factory buildings in the massive real factory building data on the platform and actively push them to the enterprise. The enterprise doesn't need to refresh the web page repeatedly or repeat its conditions to different people - there is an indefatigable digital broker running this marathon for them. And when the enterprise takes a fancy to a certain factory building, it can directly initiate communication with the investment promotion department of the industrial park in the applet without going through any intermediary.
For cosmetics enterprises, this means efficiency. An enterprise engaged in makeup contract manufacturing may receive recommendations for factory buildings that match its clean - level, floor - height requirements, and environmental assessment conditions within a few days. A beauty brand planning to adopt the model of "R & D in Jing'an and production in Fengxian" can quickly lock in the most suitable manufacturing space in the Oriental Beauty Valley and its surrounding areas.
Fight side by side with the Oriental Beauty Valley to form a closed - loop of precise investment promotion and "strengthening and filling the industrial chain"
However, the real place where Dazhaoxiang reconstructs the industry is at the industrial park end.
Traditional investment promotion is to "wait" - wait for enterprises to come to the door, wait for business cards at exhibitions, and wait for leads introduced by acquaintances. However, the pace of the cosmetics industry is accelerating: new - style brands are emerging in an endless stream, and market demand is changing rapidly. If a leading industrial cluster like the Oriental Beauty Valley cannot establish contact with enterprises at the early stage of their location - selection decision - making, it often loses at the starting line. More importantly, as the industrial scale exceeds one trillion yuan, the competition between industrial parks has been upgraded from "attracting enterprises" to "attracting the right enterprises" - whoever can precisely introduce enterprises that can strengthen the local advantageous industrial chain or fill the key missing links will occupy a high position in the industrial ecosystem.
Dazhaoxiang has built a "corporate demand olfactory system" for its partner industrial parks, and the core of its digital and intelligent capabilities lies in providing precise navigation for the industrial parks to "strengthen and fill the industrial chain". The Science and Technology Innovation Center of the Oriental Beauty Valley, which is making all - out efforts to build the "Cosmetics Capital of the World", is not only a deep - level user of this system but also a co - creator of the system's continuous evolution.
Taking the industrial positioning of the Oriental Beauty Valley as an example - focusing on four major tracks of efficacy skincare, makeup, hair and body care, and light medical aesthetics, Dazhaoxiang's AI agent will first conduct in - depth analysis of the existing industrial chain map of the Beauty Valley: which links are already mature and saturated? Which links still have gaps? For example, when the system identifies that there is a concentration of efficacy skincare brands in the park, but the upstream suppliers of special active raw materials still rely on other provinces and cities, it will automatically mark "raw material research and development and production" as the key point for filling the gaps in the industrial chain; when it is found that the contract manufacturing capacity for makeup is sufficient but the resources for high - end packaging design are scarce, "packaging materials and creative design" become the key targets for strengthening the industrial chain.
With this clear industrial chain navigation map, the system will continuously monitor the changes in enterprise data related to these targets in the enterprise resource database of the platform: has the business information changed? Is the recruitment scale expanding? Are there any new developments in investment and financing? Are there any signals of production expansion or relocation in the industry public opinion? When a special raw material enterprise obtains a new round of financing, or a high - end packaging design company suddenly increases the recruitment of production positions, the location - selection demand is often on the verge of realization. Dazhaoxiang's system will detect these signals immediately and determine whether the enterprise can just fill the short - board of the Oriental Beauty Valley's industrial chain, and then push this high - value lead to the investment promotion team.
What is pushed is not just the enterprise name. The system will conduct a full - dimensional soft - power analysis of the target enterprise: what position does it occupy in the cosmetics industrial chain? What is its operating condition? How are its qualifications such as intellectual property rights and high - tech certifications? Most importantly, it will clearly mark - which link of the Beauty Valley will be strengthened or which missing piece of the puzzle will be filled if this enterprise enters. Based on these insights, the system will also provide targeted communication entry points and communication suggestions for investment promotion personnel.
In daily operations, Dazhaoxiang maintains close two - way interaction with the investment promotion team of the Oriental Beauty Valley. The system's push is not a one - way output, but a continuous calibration process: the Oriental Beauty Valley will feedback to Dazhaoxiang which "gap - filling" targets are more urgent and which "chain - strengthening" directions are more in line with the strategic plan of the Beauty Valley based on actual investment promotion experience and industrial trends. Dazhaoxiang will continuously optimize the AI's industrial chain analysis model and recommendation strategy based on this first - hand feedback, making the machine more and more "understand" the real texture of the cosmetics industry.
After the enterprise successfully settles, the cooperation between the two parties does not end. Dazhaoxiang will continuously monitor the subsequent dynamics of the settled enterprise - whether there is a need for policy application, whether there are signs of further production expansion, and whether the operating condition is stable. These insights will be shared with the service team of the Oriental Beauty Valley. The industrial park can take the initiative to provide services such as policy guidance, resource docking, and suggestions for capital increase and production expansion when the enterprise needs them most. Dazhaoxiang's AI capabilities and the Oriental Beauty Valley's industrial service experience complement each other, jointly serving the settled enterprises more deeply and stably. And the growth and expansion of each existing enterprise itself is strengthening the existing industrial chain advantages of the Beauty Valley.
The essence of this cooperation model is: technology is responsible for "finding the right people" - not only finding those with needs, but also finding those with structural value to the industrial chain; the industrial park is responsible for "receiving the people" - using professional services and ecological resources to let the enterprises take root; the two parties iterate in sync on investment promotion strategies and seamlessly connect in enterprise services. And the promise of "When enterprises choose a location, they can directly talk to the industrial park about the factory building" is supported by this double support of "intelligent matching + professional services" - there is no information loss in the intermediate links, only precise docking driven by data and experience.
The Oriental Beauty Valley has been upgraded from a "space provider" to a "growth partner" of enterprises, and Dazhaoxiang is an indispensable digital and intelligent engine in this upgrading process.
Make precise investment promotion the new normal in the Cosmetics Capital
The past decade of the Oriental Beauty Valley has been a decade for China's cosmetics industry to move from "factory agglomeration" to a "brand origin". At the new starting point where the industrial scale exceeds one trillion yuan, Shanghai has clearly supported Fengxian in building the "Oriental Beauty Valley" as the capital of China's cosmetics industry. The cross - district cooperation between Jing'an and Fengxian is exploring a new industrial cooperation model of "R & D in Jing'an and production in Fengxian".
The "top - level design" of the industry is already perfect, but the "last mile" at the implementation level - that is, the precise matching of enterprises and the structural optimization of the industrial chain - still requires the support of digital tools. The Oriental Beauty Valley's choice to fight side by side with Dazhaoxiang is exactly to fill this key piece of the puzzle.
Currently, the investment promotion logic of the cosmetics industry is undergoing a fundamental change: from "waiting for customers to come" to "actively and precisely matching", from "casting a wide net" to "targeted efforts", from "accepting all comers" to "strengthening and filling the industrial chain". In this process, whoever can discover the real needs of enterprises more quickly and judge the structural value of enterprises to the industrial chain more accurately will gain an advantage in the industrial competition of the trillion - yuan market. The "exclusive broker" provided by Dazhaoxiang for enterprises and the "chain - strengthening and gap - filling navigation system" built for the Oriental Beauty Valley are essentially re - distributing the industrial dividends in the era of information asymmetry - making information more transparent, matching more efficient, and the construction of the industrial ecosystem more scientific.
More importantly, the cooperation between Dazhaoxiang and the Oriental Beauty Valley is proving one thing: digital tools and industrial service experience are not in a substitution relationship, but a multiplicative relationship. When AI clears the information fog and draws the industrial chain map for investment promotion personnel, they can devote more energy to things that really require human judgment, warmth, and trust. This is the healthiest form of precise investment promotion.
When industrial investment promotion changes from "luck - based" to "calculable" and is upgraded from "filling the space" to "weaving a dense network", every production capacity expansion and every brand settlement in China's beauty industry will start from a more precise, credible, and structurally valuable starting point. This may be the most needed infrastructure for the "Cosmetics Capital of the World" in the digital age.