Which entrepreneur IP was the most popular in April? Lei Jun topped the list, and Wei Jianjun co-produced a million-dollar hit.

Currently, entrepreneur IP has become an important part of corporate online promotion.

To help practitioners better evaluate the influence of entrepreneur IP, NewRank, based on its big - data statistical capabilities, uses the number of followers, follower growth, shares, comments, and likes as statistical dimensions to launch the April 2026 Douyin Influence List of Entrepreneur IP (the March 2026 list, click here to view). The aim is to provide references for peer creators and comprehensively evaluate their influence.

“Lei Jun” Returns to the Top after 12 Months

In April, “Lei Jun” strongly topped the list, gaining 244,000 followers in a single month, accumulating 4.941 million likes, and reaching a total of 42.667 million followers. This is also “Lei Jun”'s return to the first place on the entrepreneur IP list after one year.

In April, the content rhythm of the account was intensive, advancing on multiple fronts. It mainly revolved around three main themes:

First, receiving the visit of the Spanish Prime Minister to the Xiaomi Science and Technology Park. A single video received 2.289 million likes, and this work ranked first in influence among all works released by entrepreneur IPs. Second, brand activities. Taking advantage of the Beijing Auto Show and the Shanghai Circuit, topics such as Xiaomi Vision GT and waving the chequered flag at the Shanghai Circuit became popular one after another. Third, regularly outputting practical functions of vehicle models and subtly promoting product highlights.

The core of the account's traffic explosion came from the “15 - hour live broadcast of ultra - long - range from Beijing to Shanghai” on April 17th. On that day, it gained more than 280,000 followers. The live broadcast lasted for more than 15 hours, and the cumulative number of viewers exceeded 32 million. According to NewRank's voice data, on April 17th, the interaction volume of content related to “Lei Jun” across the network exceeded 5.4 million.

“Zhang Xue's Motorcycles” Wins Two Consecutive Championships in WSBK, Creating Chinese Motorcycle History and Ranking Second

The newly - emerged dark - horse account “Zhang Xue's Motorcycles” led by a large margin. As a newly - listed account, its works in April accumulated more than 16 million likes and more than 950,000 comments, and it gained 2.877 million followers in a single month, strongly ranking second on the list.

The reason lies in the WSBK (World Superbike Championship) Portuguese Grand Prix at the end of March. Zhang Xue's motorcycle riders won two consecutive sub - championships, achieving a historical breakthrough for Chinese motorcycle brands in WSBK and igniting the national sentiment across the network. According to NewRank's voice data, in April, the number of derivative works related to “Zhang Xue” on mainstream social media platforms exceeded 400,000, and the cumulative interaction volume exceeded 280 million. The account successfully broke through the circle across the network and became a phenomenal entrepreneur IP in April.

“Yu Chengdong” Maintains His Position with High - quality Content, and Huawei's New Products Drive Growth

“Yu Chengdong” maintained the previous rhythm of producing “high - quality content” in April. He gained 572,000 new followers in a single month, accumulated 381,000 likes, and reached a total of 23.817 million followers.

In terms of the account's content strategy in April, the content focused on the two core tracks of Huawei mobile phones and cars. Relying on the popularity of the new product launch of the Huawei Pura series, the participation of celebrities further amplified the spread volume.

On April 20th, at the new product launch of the Huawei Pura series and full - scene products, Yi Yangqianxi, the global spokesperson of Huawei, appeared at the launch site. On the day of the launch, the account gained 76,300 followers, bringing significant follower growth to the account.

“Wei Jianjun” Breaks Through the Circle through Co - production and Ranks Second in Follower Growth in the Industry

In April, the “Wei Jianjun” account released 30 short videos in total, receiving 6.776 million likes. With a growth of 814,000 followers in a single month, the number of follower growth ranked second among all entrepreneur IPs.

Looking at the works, compared with the previous “single - person voice - over” style of sharing, there was a new style attempt this month. The account co - produced videos with Yu Donglai, the founder of Fat Donglai, Zhang Wanfeng, the “fish - selling guy” who has driven his old car for 990,000 kilometers, and the Douyin blogger “Dali Lun”. The content attracted a lot of attention. Among the top 5 most - liked videos this month, 4 were co - production topics. On April 22nd, after Dali Lun got his driver's license, he specially “apprenticed” to Wei Jianjun to learn how to drive. A single video received 759,000 likes.

By reviewing the follower growth curve, it can be found that the peak of traffic came from the live - broadcast event of receiving Yu Donglai. On April 2nd, two live - broadcasts had a cumulative viewership of more than 20 million, which was the main source of follower growth.

In addition, the rankings of several other entrepreneur IP accounts on this list have increased significantly.

“Li Xiaoshuang” seized the traffic opportunity of the Beijing Auto Show, exposed the new SU7 model, announced the launch time of the new car, and used lucky draws to attract traffic. As a result, the ranking on the list soared by 28 places.

“Zhou Heping of Kangbach”, as a newly - listed account, directly rushed to the 7th place, gaining 265,000 new followers in a single month and accumulating 1.206 million likes. The new product launch on April 3rd was the core event of the month. The live - broadcast and short - videos on that day brought a total of 59,300 new followers.

“Yu Hao”, the founder and CEO of Dreame Technology, newly entered the list and ranked tenth. The account implemented the “post 100 videos a day” strategy on the Internet, releasing 276 works in a single month, which ranked first among all entrepreneur IPs. It gained a total of 26,000 new followers in a single month.

Conclusion

Recently, we have seen entrepreneurs using various methods to promote products, tell stories, and express opinions on social media platforms, seeking more exposure for their enterprises from another perspective. We also look forward to seeing more entrepreneurs demonstrating their influence and social value on social media platforms.

This article is from the WeChat official account “NewRank” (ID: newrankcn), written by the NewRank Research Institute and published by 36Kr with authorization.