NetEase Games Adjusts Organizational Structure: Marketing Department Head Wang Yi Transferred Overseas

NetEase denies Wang Yi's departure, stating that he has been transferred overseas and the Market Center has been renamed.

Text | Beiguoshu

Editor | Guofu

On April 14th, NetEase Interactive Entertainment responded to the rumor that Wang Yi, the head of NetEase Interactive Entertainment's marketing center, had left the company. NetEase Interactive Entertainment stated that the above information was false, and the claim of "abolishing the marketing middle - platform" was also unfounded. Wang Yi proposed a transfer for personal reasons and it has been approved by the company.

An internal email released by NetEase Interactive Entertainment shows that Wang Yi, the former head of the marketing department, will relocate to work overseas. The original marketing center has been renamed the user growth center, and the original channel distribution center has been renamed the distribution center. The relevant organizational structure and personnel adjustment work will be completed within April.

Wang Yi once served as a brand manager at Procter & Gamble. He joined NetEase in 2010 and was responsible for the marketing of NetEase's games. He has worked at NetEase for as long as 16 years and is a core figure in NetEase's game marketing system. Wang Yi has been actively involved in industry activities for a long time. From 2016 to 2023, Wang Yi attended the China Game Industry Annual Conference many times as the "Vice - President of NetEase" and gave speeches.

Previously, NetEase has also experienced several personnel changes. On January 8th this year, Lin Yunfeng, the former head of the Dream Division, left the company. In December 2025, Ding Yingfeng, the executive vice - president of NetEase and the head of the Interactive Entertainment Business Group who had served for 23 years, announced his retirement and became a company consultant.

Meanwhile, a new generation of leaders is being promoted.In March 2025, Hu Zhipeng, the head of the Leihuo Business Group, was promoted to the group's executive vice - president, and Cheng Long was promoted to the group's senior vice - president. The games developed by the Leihuo Business Group, such as "NARAKA: BLADEPOINT" and "The Chinese Paladin Online", have achieved excellent results. The in - development second - dimension open - world game "Infinity" has also received a high level of attention, with the pre - registration number exceeding 12 million.

Under the pressure of slow growth, NetEase is undergoing a transformation of generational change through multiple internal adjustments.

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NetEase Games has adjusted its organizational structure, and Wang Yi, the person in charge of the marketing department, has been transferred overseas.