High-end intelligent projection brand AWOL Vision secures nearly 100 million yuan in Series B financing, and its new product raises nearly $20 million in crowdfunding | Exclusive report by Yingke

Author | Huang Nan

Editor | Yuan Silai

Yingke learned that AWOL Vision, a high - end intelligent projection brand, recently completed a nearly 100 million yuan Series B financing. The investors include institutions such as Tiantang Guigu, Huichang Technology, and Jinpengjia. The funds will be mainly used for core technology R & D, continuous iteration of ultra - short - throw and long - throw laser display capabilities, and promotion of the ecological construction of the "home AI intelligent entertainment platform". At the same time, it will accelerate the global channel and brand expansion, strengthen supply chain collaboration, and introduce top - notch talents to consolidate the foundation for global operations.

AWOL Vision was founded in 2020 and has long been focused on RGB laser projection and innovation in home audio - visual experience. It uses Shenzhen Haigao Te Technology Co., Ltd. as its R & D and design center, providing more immersive solutions for users in the global audio - visual field and reshaping the home entertainment experience.

On March 31, the new ultra - short - throw 4K three - color laser projection product Aetherion of AWOL Vision ended its crowdfunding on Kickstarter, raising nearly $20 million. Coupled with the multi - million - dollar project of its sub - brand Valerion in 2024, the cumulative crowdfunding amount of AWOL has exceeded 200 million yuan. It is the first consumer electronics brand based in China to complete the "double multi - million - dollar verification".

Ultra - short - throw 4K three - color laser projection product Aetherion (Image source/Enterprise)

From CRT to LCD, from single - color laser to three - color laser, the home display industry has experienced continuous technological leaps. The market competition is becoming increasingly mature, but most brands still follow a hardware parameter competition path that has continued since the TV era, constantly pursuing larger sizes, higher resolutions, and lower prices.

In mature markets such as Europe and the United States, home theaters are becoming a necessity. However, the deployment cost of a traditional high - end system is as high as $50,000 to $60,000, and once installed, it is almost fixed, with extremely high migration costs. At the same time, the intelligent iteration of traditional projection brands lags behind, lacking basic experiences such as wireless screen mirroring and auto - focus. When the hardware parameters approach the limit, the real differentiation begins to shift to the interactive experience.

This is exactly the gap that AWOL Vision has targeted. Haigao Te has applied the three - color laser technology originally used in professional cinemas to consumer - grade products and has formed a clear scenario division of labor between its two brands, AWOL Vision and Valerion. AWOL focuses on ultra - short - throw technology, suitable for the living room scenario in a bright environment and supporting viewing with the lights on. Valerion focuses on long - throw projection, serving low - light environments such as home theaters and backyards, emphasizing cinema - grade picture quality and atmosphere.

Suitable for the living room scenario in a bright environment (Image source/Enterprise)

The company took "plug - and - play" as the core design principle during the product definition stage. Its product uses a metal frame and lightweight design, making it easy for users to move between different scenarios such as the living room, bedroom, and courtyard. All interfaces are hidden in covers or grooves to avoid exposed wires.

During use, the device supports auto - focus, auto - keystone correction, auto - screen obstacle avoidance, and screen alignment. Even if the user moves the device, the screen can always maintain the best state in real - time.

At the software level, it comes pre - installed with mainstream streaming platforms such as Netflix, Disney+, and HBO Max, and supports voice control and one - click screen mirroring. These functions, which have become standard in the domestic intelligent projection market, are still scarce in the overseas high - end projection track.

It can be seen that with its unique "American brand + Chinese design center" model, Haigao Te relies on China's mature intelligent hardware R & D and supply chain advantages, targets the traditional projection market in Europe and the United States, provides a more complete usage experience and scenario - based solutions, and significantly reduces the actual usage threshold of high - end home theaters.

As the devices enter more and more households, a more core question emerges: How can the projection evolve from a "passive display tool" to an "entertainment partner that actively understands users"?

The competition in home entertainment is shifting from "screen competition" to "entrance competition". TVs, projectors, and AR/VR devices are all competing for the core interactive position in users' homes. However, most projection devices in the current market still remain in the passive display stage, where users select content and the device plays it, and the interaction is limited to the remote control or voice commands.

Building a home AI intelligent entertainment platform (Image source/Enterprise)

The demand for home entertainment is deepening. Users are no longer satisfied with a single movie - watching experience but hope that the device can understand their usage habits, predict content preferences, and automatically adapt to different scenarios. For example, automatically switching to movie mode and dimming the ambient light on weekend evenings, and automatically optimizing latency and sound effects in game mode. Behind these capabilities is an AI engine that continuously learns user behavior.

This is exactly where AWOL Vision's differentiation lies. It does not build an operating system from scratch but gradually adds AI capabilities such as environmental perception, multi - device collaboration, and personalized recommendation based on users' most frequent movie - watching and gaming scenarios. This incremental path of "hardware + scenario + AI" is more easily perceived and accepted by users.

By then, the intelligent projection device will no longer be just a terminal for playing content but will become an AI intelligent entertainment entrance that connects content, environment, devices, and user habits, and will be the key to building long - term barriers in the next - generation intelligent ecosystem competition.

Views from investors:

Tiantang Guigu said that AWOL Vision has continuously verified its product strength in the world's most discerning consumer markets. The two record - breaking crowdfunding campaigns are the most powerful proof of real market demand. We are optimistic about its strategic path of extending from high - end hardware to a platform ecosystem. This is an enterprise with the potential to create a world - class brand in the global home entertainment track.

Huichang Technology said that as an industrial investor, we have a highly complementary strategic cooperation space with AWOL Vision in the fields of audio - visual technology and content ecosystem. As a partner, we look forward to jointly defining the standards for the next - generation home immersive entertainment with AWOL.