Use short videos to record good deeds and solve the pain point of public welfare transparency. Henji Xun has completed a seed round of financing.

Against the backdrop of the continuous improvement of the material living standard, some people still face the problem of the lack of spiritual meaning. People hope that their daily good deeds can be systematically recorded, spread, and recognized by society, so as to generate continuous spiritual motivation. Traditional public welfare projects generally have problems such as low transparency and weak public participation, and they are particularly unattractive to the younger generation of users. At the same time, the content on mainstream short - video platforms is mainly for entertainment, and the content related to positive - energy good deeds is mostly fragmented, lacking a systematic incentive closed - loop. Trace App is precisely designed to address these pain points and has created a platform that deeply combines the communication power of short - videos with the public welfare mechanism, allowing every real good deed to leave traceable "traces".

I. Core Pain Points and Market Demands

The field of public welfare and charity has long faced the challenges of trust reconstruction and participation improvement. Donors often find it difficult to intuitively track the specific flow of donations, which leads to a decrease in their willingness to participate. Young users prefer visual and fragmented content consumption methods, but the public welfare content on existing platforms is difficult to form a long - term habit - forming and spiritual incentive mechanism. According to the latest industry data, as of the end of 2024, the number of short - video users in China has reached 1.04 billion, with a usage rate of 93.8%, making it the primary content consumption method for netizens. The global charitable donation market is also growing steadily, with a scale of approximately $530 billion in 2024 and is expected to increase to approximately $561.8 billion in 2025.

Trace App precisely targets the vertical track of "public welfare + spiritual value". The platform requires that the short - videos uploaded by users must be directly related to real public welfare behaviors or good deeds. Through strict real - name authentication and a review mechanism combining manual and AI, the authenticity and credibility of the content are ensured. The target users mainly include young people who pursue spiritual satisfaction, ordinary users enthusiastic about public welfare, as well as brands and institutions that hope to demonstrate their corporate social responsibility.

The market demand is reflected at two levels: from an individual perspective, users need their good deeds to be seen and recorded to obtain internal motivation and community recognition; from a social perspective, the platform helps to improve the overall public welfare participation and rebuild public trust in the charity cause. Currently, there are few direct competitors in this vertical field, and Trace App is expected to tap into the incremental market of people who pursue a sense of meaning based on the large base of short - video users.

II. Product Solutions and Key Capabilities

Trace App positions itself as a "spiritual habit - forming device" rather than a simple entertainment tool. Users record real good deeds such as volunteer services, donation behaviors, and community mutual assistance in the form of short - videos. The platform enforces the binding of content to actual good deeds and uses a multiple - review mechanism to ensure authenticity.

The core functions of the platform include four major modules: The home - page information stream recommends short - videos related to good deeds through algorithms to help users discover and learn from others' experiences; the value list ranks users based on their good - deed records and the "love points" they have obtained, providing an intuitive manifestation of personal social contributions; the Sunshine Ledger uses technological means to achieve full - process transparent traceability of the flow of donations, allowing users to clearly view the specific usage path of funds; the personal center supports users in long - term management of their own good - deed records, forming a personal spiritual archive.

In terms of technology and product, Trace App has completed the prototype development, with a stable underlying architecture and a smooth user experience. The founding team members all have practical experience in Huawei projects. One member focuses on the testing phase to ensure product stability and user - friendly interaction, and the other leads the development of core functions. Currently, the team has completed the full - process testing of the minimum viable product (MVP) and is about to officially launch on major app stores. This progress lays the foundation for subsequent user verification and product iteration.

Compared with mainstream short - video platforms, Trace App features an incentive closed - loop design: Users can accumulate love points by continuously recording good deeds, which not only enables them to gain recognition in the community but also reflects their personal value in the value list. This mechanism helps to transform one - time public welfare behaviors into long - term habit - forming.

III. Business Model, Market Space, and Team Progress

The business model of Trace App aims at sustainable development and plans for diversified revenue sources. It charges a reasonable handling fee in the public welfare donation scenario; provides advertising services for brands and corporate social responsibility projects; allows enterprises to pay for participation in list - related displays to enhance their public welfare image; in addition, it includes revenue sharing from public welfare live - streaming rewards and value - added services such as value certification and data analysis for institutions. These models all revolve around the platform's core public welfare and spiritual value, aiming to achieve a business closed - loop while ensuring the user experience.

In terms of market space, there are more than one billion short - video users in China, with a penetration rate close to saturation, providing a stable traffic foundation for vertical content. The digital transformation of the charitable donation field is accelerating, and users' demand for transparent and visual tools is continuously increasing. Standing at the intersection of short - videos and public welfare, Trace App is expected to capture the user group that pursues spiritual satisfaction through an innovative model.

The team background provides solid support for the project. The founder has rich testing experience, and the partner has a deep development background. The two jointly promote the project from the concept stage to the prototype verification stage. Currently, Trace App is in the prototype verification stage and is seeking seed - round financing for further product optimization, user acquisition, market promotion, and team expansion. The short - term goal is to complete user accumulation and model verification in the domestic market; the medium - term plan is to gradually expand to Southeast Asia and English - speaking markets; the long - term vision is to enter a wider international market and make the "Trace List" gradually become a reference tool for reflecting personal social contributions.

The exploration of Trace App reflects an attempt to use technology to serve social values. By recording real good deeds, improving transparency, and providing spiritual motivation, the platform helps users find more meaning in an era of relative material abundance. The team plans to continuously iterate the review mechanism and incentive system based on future user feedback to promote the positive integration of public welfare content and digital platforms.

Currently, the project has entered the financing and launch preparation stage, and its social value and business potential will be further verified through actual operation data in the future.