Coke | AWE 2026 Brings Another Heavyweight Lineup. MOVA Fully Discloses Its Chip Strategy and Outlines the Technological Landscape of the "Proactive Era"
March 12, 2026, Shanghai, China — As artificial intelligence accelerates its transition from model capabilities to system capabilities, the home scenario is becoming a key unit for the large - scale implementation of AI. Today, MOVA, the global leader in ultra - high - end AI smart living, for the first time systematically disclosed its self - developed chip strategy on the opening day of the China Home Appliances and Consumer Electronics Expo (AWE 2026), and explained its "Home AI System" technical architecture and multiple ecological layouts to the public.
Relying on the innovative layout of "one exhibition, two zones" at AWE 2026, MOVA made its debut at the Shanghai New International Expo Center with the theme of "Wisely Discover the New Cosmos, Intelligently Enjoy a New Life". In this release, MOVA brought 5 industry - level first - created technologies, 32 system - level innovative technologies, and 31 innovative products. This is not only a concentrated display of products but also a concrete manifestation of MOVA's construction of a smart living ecosystem with chips and AI algorithms as the underlying capabilities, marking that the brand is moving from single - product competition to a new stage of system - capability construction.
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MOVA's Rapid Rise: Building an Irreplicable Core Barrier
MOVA was founded in 2024, emerging in the era when AI is reshaping lifestyles. At the beginning of its establishment, MOVA deeply integrated technologies such as AI large models, chips, and robots into its product ecosystem. With "mobile phones + cars + cleaning ecosystem" as the entry point, it is committed to connecting all scenarios in users' lives and becoming the global leader in ultra - high - end smart living.
Looking back at 2025, it was a year for MOVA to lay a solid foundation and rise rapidly. In this year, MOVA achieved a year - on - year revenue growth of 418%, providing products and services to over 1.4 million families globally, and having over 4 million registered members worldwide. Behind these figures are MOVA's continuous breakthroughs in the R & D foundation, supply - chain system, and global platform, as well as the continuous implementation of the strategy of "technology penetration, ecological collaboration, and global empowerment".
Technology has always been the core foundation of MOVA. Currently, MOVA has assembled a technology R & D team of over a thousand people, with R & D personnel accounting for more than 70%, and an annual R & D investment of over 100 million yuan. The team has gathered many top global talents and carried out in - depth scientific research cooperation with the School of Aerospace Engineering and the Department of Electrical Engineering and Applied Electronics at Tsinghua University. As of now, MOVA has applied for over 2,000 patents globally, leading the industry in offensive patent layout.
In the field of AI large models, based on the long - term accumulated AI technology of lawn - mowing robots, MOVA has trained a large number of vertical - scenario models and quickly extended them to multiple product categories. Through cross - training, it continuously improves the intelligent experience of ecological products. From motor technology to AI algorithms, and then to continuous breakthroughs in chip capabilities, MOVA is building a long - term barrier in the core technology field with high - tech density.
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Three Tracks Launched Simultaneously: MOVA Outlines the Technological Map of the "Proactive Era"
As a brand always centered on technological innovation, MOVA for the first time disclosed its self - developed chip strategy at this AWE. MOVA further precipitates the algorithm capabilities and data experience accumulated in complex living scenarios into the "native capabilities" at the chip level, and creates an integrated AI engine of "main control + perception + decision - making" through self - developed dedicated SoC chips.
This chip capability will also become an important technological foundation for MOVA's AI product matrix, supporting the multi - product systems such as cleaning equipment, personal care appliances, smart energy, 3D printing, and future mobility to achieve more efficient perception, calculation, and collaboration capabilities, enabling devices to move from single - intelligence to system - level intelligence.
Meanwhile, MOVA announced a comprehensive layout in the fields of 3D printing, flying cars, and automobile - related tracks. In the field of 3D printing, relying on the technical accumulation of precision control and AI vision algorithms, MOVA enables "creation" to gradually enter families through rapid prototype verification and personalized customization capabilities. In the field of future mobility, MOVA launched an eVTOL future flying car to explore new travel methods in the era of low - altitude economy.
From chips to 3D printing, from future mobility to more intelligent devices, MOVA is constructing a technological map for the "Proactive Era" through the coordinated development of multiple tracks. This is not only an expansion at the category level but also a deep accumulation of technological capabilities.
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The Proactive AI Era: Making Life More Relaxed
Following the logic of "from functions to life, from parameters to scenarios", MOVA built a tangible future home at the AWE site. In this AI product matrix, the collaboration of chips, algorithms, and devices has become an important foundation for driving the upgrade of product experience.
As a new force in the field of cleaning appliances, MOVA brought a number of flagship products covering categories such as whole - house cleaning, personal care and beauty, and smart energy at this AWE. Among them, the MOVA Z70 Pro floor - sweeping robot can overcome obstacles up to 9 cm with its bionic mechanical wheeled feet, and with the 5000Pa roller live water cleaning technology, it leaves no dead corners in whole - house cleaning. The X60 Ultra Steam floor - mopping machine uses 200°C steam and 90°C hot water for dual - mode floor mopping, and its 9.9 cm ultra - thin body can lie flat at 180° to reach low - lying spaces. The Z200 Ultra vacuum cleaner pioneered the "one - bag - clean" base station, which can vacuum and collect dust simultaneously, and you can simply throw it away when the bag is full. In the dimension of air management, the Omphalos air purifier uses multi - modal perception technology to let fresh air actively follow people.
In the personal care exhibition area, the R9900 handheld rotating shaver with a 360° omnidirectional floating blade head and 1.5 million nano - soft beads technology brings a silky - smooth experience like a "private grooming butler". In the smart energy exhibition area, MOVA's first LumeGret A4000 balcony energy system can monitor real - time energy consumption and conduct intelligent power management according to the family's electricity - using habits. With the home private cloud built by the ML - X1Pro AI intelligent router, MOVA enables real data interconnection among all smart devices in the house. The upcoming P - cool10 split - type mobile air conditioner can accurately detect the human body position with its infrared human - sensing function, allowing coolness to follow people.
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Building a Home AI System with Chips as the Foundation
In MOVA's brand philosophy, products are not only carriers of functions but also technological artworks integrated into life. Innovation is MOVA's underlying gene — from technology R & D to scenario application, MOVA continuously transforms cutting - edge technologies into user - perceptible experience upgrades. Fashion is MOVA's design language — the brand adheres to integrating high - end aesthetic concepts into product design to achieve the integration of technology and aesthetics. High - end is MOVA's quality commitment — it builds long - term user trust through three - year warranty services for all product categories.
From the establishment of the brand in 2024, to its rapid rise in 2025, and then to its full - scale explosion in 2026, MOVA is announcing to the world at its unique innovation pace that the next stage of smart living is not only the interconnection of devices but also the collaborative evolution of system capabilities.
With self - developed chips as the technological foundation, AI algorithms as the core capability, and a multi - dimensional product matrix as the scenario carrier, MOVA is gradually building a home AI system for the future.
In this system, devices will no longer be just passive - response tools but will become intelligent nodes capable of actively perceiving, understanding, and serving users, jointly forming a more vibrant home AI ecosystem.