The new S26 model is on sale. Samsung says instant retail brings surprises: Meituan Flash has become one of the platforms with the highest pre-sale volume.
On March 11, Samsung's new flagship mobile phone series, the Galaxy S26, was officially launched for sale. Thanks to its first "privacy screen" anti - peeping function and Galaxy AI in collaboration with Gemini, the S26 series showed extremely high popularity during the pre - sale period. Reports said that in South Korea, the Galaxy S26 set a new record for the highest pre - sale volume in the series, and the top - of - the - line Galaxy S26 Ultra was the most popular among consumers.
In the Chinese market, emerging channels represented by instant retail have emerged as a new force, becoming a prominent change in the sales trend of Samsung's new phones. It is understood that Samsung chose to simultaneously launch its flagship new product on Meituan Flash Sale for the first time this year. More than 1,200 Samsung authorized experience stores on Meituan Flash Sale carried out pre - sales and the first - day sales simultaneously, offering the service of delivering in - stock products in as fast as 30 minutes. At the exclusive first - day sales live - stream event jointly held by Samsung Greater China and Meituan Flash Sale today, An Nan, the general manager of the mobile communication retail market department of Samsung Greater China, said that in the pre - sale of the S26 series, Meituan Flash Sale became one of the platforms with the highest pre - sale volume. "In terms of sales, instant retail is a pleasant surprise."
Samsung launched its new product through an instant retail platform. The picture shows the first - day sales live - stream event jointly held by Samsung Greater China and Meituan Flash Sale
Since last year, the popularity of instant retail has continued to rise in the Chinese market. In addition to purchasing daily necessities and fresh food, more and more consumers are starting to choose instant retail platforms to buy digital appliances and other products. It has become a distinct trend for digital appliance brands to increase their investment in instant retail. In response to this trend, platforms have continuously introduced corresponding support measures. Public reports show that Meituan Flash Sale launched the industry's first exclusive IP for the first launch of digital new products, "Meituan Flash New Product", last year, providing support such as exclusive traffic tilt, resource exposure, and user rights for the first launch of new products. Previously, multiple flagship new phones of leading brands such as Apple and Huawei were successively launched through "Meituan Flash New Product".