New life with home appliances, explore new experiences of smart living | World Research Consumption Index Brand List Vol.88
The current home appliance industry is quietly undergoing an upgraded competition from "hardware competition" to "ecosystem and technology". Leading brands are no longer satisfied with the functional iteration of single products. Instead, they are building new competitive barriers around two core concepts: "smart ecosystem collaboration" and "green and low - carbon technology". Next, this issue of the Shiyan Consumption Index will delve into the key players and cutting - edge trends in this transformation.
Image source: Shiyan Big Consumption Index
During this monitoring period, Roborock, Wahling, and Haier ranked in the top 3 of the list with comprehensive popularity indexes of 1.76, 1.49, and 1.39 respectively.
Home appliance brands focus on smart ecosystems and green technology, and start upgraded competition through collaboration and technology
Among the listed brands, Midea breaks through the competition with ecosystem collaboration as the core path, creating a full - scenario smart living ecosystem. Midea's "People - Car - Home" ecosystem continues to deepen. As of June this year, the Midea Smart Home APP has connected over 118.6 million devices. By breaking through category barriers with cross - scenario interconnection, it unleashes the value of full - link services.
This month, Little Swan, a subsidiary of Midea, launched a new "healthy + energy - saving" central air - conditioning product. With its ECO energy - saving patent and self - cleaning function, it precisely meets the energy - saving needs. By linking six - city pop - up events and Xiaohongshu marketing, it constructs a scenario closed - loop and strengthens brand penetration into consumers' minds. As a benchmark for foreign brands, Daikin makes efforts in two directions: low - carbon technology and global layout. With the A - level certification for CDP climate change and two awards for the Green Zero - Carbon Festival, it consolidates its image as the "low - carbon benchmark" in the industry, precisely responding to the green consumption boom. At the same time, it accelerates global expansion. Daikin expands its overseas market through European brand promotion and the acquisition of a British heating company, becoming a highlight of the popularity of foreign brands.
The home appliance industry is bidding farewell to single - product competition and entering an upgraded competition stage centered on "ecosystem collaboration + green technology + global layout". On the one hand, leading enterprises break through category boundaries by building smart ecosystems. On the other hand, they build a dual - engine for sustainable growth with low - carbon technology and global layout. Although the paths are different, both point to the direction of high - quality development, jointly promoting the industry's competitive landscape to evolve to a higher dimension.
The smart washing and care industry fully enters the multi - drum era, and Mini LED display drives the innovation of picture - quality aesthetics
Looking at the segmented tracks, the home appliance industry is showing a new trend of deep integration of technological iteration and demand upgrading in the two core fields of washing and care and display. The washing and care field has fully entered the era of multi - drum zoning and smart integration.
The demand for healthy and refined washing and care drives continuous innovation in product categories. In July, Haier launched a "Fusion - Washing and Care Home" washing machine with one machine and four drums. It integrates two large drums and two small drums in a space of only 0.36 square meters, enabling simultaneous washing and care of adult clothes, baby products, and intimate clothing. It is also equipped with an AI smart interaction system, optimizing the user experience through intelligent functions such as gesture sensing and automatic cabin doors. The Leader Lazy Three - Drum washing machine continues to be popular, precisely meeting segmented needs with its "one large and two small" drum layout.
Brands such as Little Swan and Mi also enter the market with a dual - drum design. The affordable price range of 2000 - 8000 yuan accelerates the popularization of the product category. The combination of multi - drum technology with AI and health functions completely changes the traditional mixed - washing mode, promoting the washing and care industry from "function satisfaction" to "scenario customization".
In the display field, Mini LED technology serves as the core engine, achieving breakthroughs in both picture quality and aesthetics. TCL continues to lead the way. The financial report shows that the shipment volume of Mini LED TVs in the first half of the year increased by 176.1% year - on - year. Its T7L Ultra TV presents a delicate and transparent picture quality with 2048 omnidirectional partitions, a peak brightness of 3000 nits, and an ultra - low reflectivity of 1.8%. The integrated design makes the body thickness less than 60mm.
In July, Skyworth launched the A7F series of wallpaper TVs, equipped with the Matte Screen Display Pro technology to achieve a "zero - reflection, zero - glare, zero - halo" display effect. 3840 Mini LED partitions and a peak brightness of 5500 nits further consolidate its picture - quality advantage. Through light - control upgrades and ultra - thin innovation, brands upgrade display devices from "movie - watching tools" to "picture - quality benchmarks + home artworks", leading the new trend in the industry.
Explanation of the list
The Shiyan Consumption Compass series of index reports is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Popular Brand Consumption Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", and the "Popular Consumption Event List", as well as extended list reports for corresponding scopes. It aims to objectively and truthfully present the trend characteristics of the consumption world through index evaluation, help the industry and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.
The Shiyan Consumption Compass series of index lists continuously monitors the following industries:
3C digital products, footwear and clothing accessories, food and fresh produce, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical and health products, a total of 12 major industries.
Image source: Shiyan Big Consumption Index
Disclaimer
This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.
The list data is calculated by combining public data from mainstream platforms and data accumulated on the Shiyan Big Consumption Platform under the What Worth Buying Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report has not been formally audited by an independent third - party auditing institution, so there may be unrecognized errors or omissions. It is particularly noted that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.
Any third - party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute recognition or recommendation of them. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to What Worth Buying Technology Group and Shiyan Index. It cannot be reproduced or distributed without permission. What Worth Buying Technology Group and Shiyan Index shall not bear any legal liability for any losses or damages caused by using the information in this report.