As the boundary between virtual and real becomes blurred, "AI + entertainment" is sparking new ideas.
Text | Liu Shiwu
As AIGC technology enters an exponential iteration cycle, the global entertainment industry is undergoing a comprehensive transformation from content production paradigms to business ecosystem architectures. From breakthroughs at the technical foundation to the implementation of scenario - based applications, artificial intelligence is permeating the entire industry chain, propelling the cultural and entertainment industry into a new era.
Technologically, large - scale models continue to make breakthroughs in areas such as scale, long - context processing, and multi - modal integration. DeepSeek, ChatGPT, etc., are leading global development. Chinese technology companies are focusing on Chinese - language scenarios and the implementation of vertical applications, accelerating the process of technology practicalization. The in - depth integration of AI and the cultural and entertainment industry has become a key trend - artificial intelligence efficiently undertakes basic tasks, releasing human creativity and making "creativity" itself the core value of the industry.
In the film and television field, in March 2024, China's first AI - powered full - process micro - drama was launched. Its art design, storyboarding, video production, voice - over, and background music were all completed by AI, marking the full implementation of the AI production process. Traditional 3A games have also introduced advanced AI technologies. For example, "Black Myth: Wukong" is based on high - precision 3D scanning technology, combined with Unreal Engine 5 and NVIDIA RTX ray - tracing technology, achieving realistic character movements and lighting effects and bringing a shocking visual experience.
According to the prediction of research institution Precedence Research, the global artificial intelligence market will reach 2.3 trillion yuan in 2025, a year - on - year increase of 38%. While the value of AIGC is becoming increasingly prominent, more and more technology companies and content creators have begun to realize that AI production tools are making the marginal cost of content production almost zero. As one of the best scenarios for technology implementation, the cultural and entertainment field will also gain more development opportunities.
At this critical moment of industrial transformation, the CEDC "AI + Entertainment Technology Conference" during ChinaJoy, jointly hosted by Pule Technology, Shengshu Technology, and VAST, with 36Kr as the strategic partner, has emerged. The theme of this conference is "AI Transforms Productivity and Makes Creativity More Valuable". It aims to build a platform for collaborative communication among technology providers, content providers, platform providers, and application providers, exploring the application paths and commercial values of AI technology in pan - entertainment scenarios such as games, film and television, music, and cultural tourism.
As the first vertical ecological forum in China focusing on "AI + cultural and entertainment", the conference will present the new ecosystem of the cultural and entertainment industry driven by AI through various forms such as keynote speeches, round - table discussions, and case sharing. The conference agenda covers multiple perspectives: in the morning, it focuses on "Technological Leap · Visual Revolution", analyzing the cutting - edge breakthroughs in AIGC content generation; in the afternoon, it focuses on "Scenario Implementation · Symbiosis of Reality and Virtual", in - depth discussing the innovative practices and business closed - loops of AI in fields such as trendy toys, games, intelligent hardware, and cultural tourism.
This conference will be held at Shanghai Pudong Kerry Center Hotel on July 31, 2025. It invites industry experts, scholars, and enterprise representatives to gather together to jointly discuss the transformation of content production models and the reshaping of business ecosystems by AI. As the cooperative media of the conference, 36Kr will provide first - hand information for the entertainment technology - related industries through full - track reporting, facilitating the efficient integration and development of the industry.
The registration channel for the conference is now open. For more information about the 2025 China Digital Entertainment Conference (CDEC), you can scan or long - press the QR code below for inquiry; to purchase conference tickets, you can scan or long - press the mini - program code below. We will synchronize the participating guests and detailed agenda in a timely manner.
Contact person for cooperation in the AI + Entertainment Technology Conference: Mr. Guo 18135132556
Information about the 2025 China Digital Entertainment Conference (CDEC)
Entrance for purchasing conference tickets
2025 China Digital Entertainment Conference (CDEC)
This article was first published on "36Kr Games".